An ever-shifting sales landscape calls for a nimble, responsive sales approach – one often problematic for the behemoth infrastructures of many large pharmaceutical organizations and the experience level of emerging biotechnology firms. As a result, commercial services partners offer a stronger than ever value proposition to the industry.

As market researchers, we have spent a lot of time listening to what patients and caregivers want and do not want when it comes to pharmaceutical websites. From the very big to the very small, here is a list of suggestions from consumers on how to increase a pharmaceutical branded website’s potential.

Though the cost of CRM systems varies widely, life sciences companies in particular pay a high price for SaaS software subscription fees – often double or more than what other industries pay.

To reach payer audiences, companies have to focus far less on promotional tactics and show the value of their products.

Why pharma has been slow to engage its customers, and what we can do about it.

After years of intensive and expensive brand building, when a drug hits the patent wall, its equity evaporates overnight. Over the last few years, loss of exclusivity (LOE) has slashed the market share of the most well-known drugs in a matter of months.

KANSAS CITY, Mo., Feb. 10, 2016 /PRNewswire/ — Intouch Solutions, a leading marketing agency serving the pharmaceutical industry, recently identified an industry-wide trend regarding the evolution of digital sales aids (DSAs), […]

Industry experts tell Med Ad News about 16 trends that they believe will affect sales-force strategies in the immediate future.

At Intouch we hold a number of truths to be self-evident, but perhaps the most self-evident of the lot is this: that digital sales aids only work if sales reps actually use them. Seems pretty obvious, right? The trouble is, not everyone does use them.

Access to information at the moment of decision making is continuously altering the consumer decision pathway and the ubiquity of personal technology is accelerating these changes.