For the 11th year, Med Ad News selected new Pharmaceutical Marketing Ventures to Watch that could change the way pharmaceutical products are marketed and sold.

KANSAS CITY, Mo., Feb. 10, 2016 /PRNewswire/ — Intouch Solutions, a leading marketing agency serving the pharmaceutical industry, recently identified an industry-wide trend regarding the evolution of digital sales aids (DSAs), […]

At Intouch we hold a number of truths to be self-evident, but perhaps the most self-evident of the lot is this: that digital sales aids only work if sales reps actually use them. Seems pretty obvious, right? The trouble is, not everyone does use them.