Part I: From patient access issues to significant cost cutting to the Inflation Reduction Act, there are a host of challenges that the industry is up against in 2024. Our experts weigh in.
Part II: Agencies are striving to make inclusion and representation a priority at their organizations as well as when working with clients.
Part III: A look at how artificial intelligence is affecting innovation in marketing and promotion, and working with clients.
Part IV: Leaders discuss how social media has changed messaging and engagement with patients and HCP, and the role of influencer marketing.
Part V: Cost pressures, increasing value while improving health outcomes, and leveraging real-world evidence are top of mind.
Part VI: Leaders in healthcare marketing and communications share their thoughts on what excites them about the year ahead.
Part I: Leaders in healthcare marketing and communications reflect on the push to attract and retain industry talent.
Part II: Leaders in healthcare marketing and communications discuss the looming concerns regarding the healthcare ecosystem.
Part III: Leaders in healthcare marketing and communications explain where technology will have the most impact on the industry.
Part IV: Leaders in healthcare marketing and communications talk about what their organizations are doing to ensure that diversity, equity, and inclusion continues to be a prominent part of the conversation, with actionable impact and results.