Face2Face America, a nationwide, community-driven Covid-19 vaccine education initiative, launched a call to action to engage other members of the healthcare communications industry to lend support to their initiative to fight vaccine hesitancy.

Med Ad News had a chat with Bill McEllen, partner at Fingerpaint, who has been named lead of all advertising offices for the agency.

Med Ad News caught up with CDM New York’s new creative leaders for a conversation about what they are hoping to achieve at the agency and the challenges facing healthcare advertising during the COVID-19 pandemic.

PulseCX is a full-service, independent, mid-sized healthcare marketing agency located just outside Philadelphia. PulseCX specializes in optimizing the customer experience (CX) for pharmaceutical brands, medical devices, and OTC products.

The healthcare ad industry continues to thrive and adapt to the new demands for relevance and creativity.

2017 was a very good year for many of the agencies profiled in this annual directory featuring the leading healthcare communications agencies. Some reported individual setbacks, but they were still able to overcome these. As a wave of new drugs and biologics hit the market, several of the top healthcare agencies supported their launches.

For many of the healthcare advertising agencies featured within this annual special report, 2016 was another year of growth and change. With the election of Donald Trump as president of the United States and the United Kingdom’s Brexit vote to exit the European Union, the year also introduced uncertainty to agencies and their clients.

According to closerlook’s leaders, agency growth in 2013 reflects the value of its commitment to smarter marketing. Investments in the agency’s services by new and existing clients led to increases of 44 percent in revenue and 56 percent in staff – including the creation of several c-suite positions.