According to closerlook’s leaders, agency growth in 2013 reflects the value of its commitment to smarter marketing. Investments in the agency’s services by new and existing clients led to increases of 44 percent in revenue and 56 percent in staff – including the creation of several c-suite positions.
The healthcare ad industry continues to thrive and adapt to the new demands for relevance and creativity.
The worldwide drug-delivery arena is growing each year as the increasing aging population is in need of improved methods of administration for products and therapies.
From big pharma to smaller specialty entities, contract manufacturing serves as a strategy for various industry players.
The global market for consumer-care products generated slower growth in 2010 than during the previous year, partially because of a weaker flu season in North America and Europe.