In the initial excitement over the possibilities of mobile marketing, pharma rushed to create its own apps. And then these apps languished.
Access to information at the moment of decision making is continuously altering the consumer decision pathway and the ubiquity of personal technology is accelerating these changes.
On January 15, the Government of India launched a nationwide mobile health program designed to train community health workers and to directly reach millions of women within three years. The […]
Pharma companies have become much more comfortable with the use of mobile in marketing, but with mobile use in general reaching an inflection point, the industry needs to keep pushing past the basics for patients and providers.
More than one-third (36 percent) of consumers with a primary care physician have also gone to a retail clinic such as Walgreens or Target for treatment of ear aches, sore throats, cuts, and broken bones, and even some monitoring of chronic disease. Of those, an impressive 95 percent have been satisfied with the care they received.
More than half of the world’s population will live in countries where medicine use will exceed one dose per person per day by 2020, up from 31 percent in 2005, as the “medicine use gap” between developed and pharmerging markets narrows, according to research by the IMS Institute for Healthcare Informatics.
Baxalta’s effort to align its marketing to customer behavior has led the company into unmapped territory for a pharmaceutical company – Instagram.
More than 60 percent of 13- to 34-year-old smartphone users in the United States are active on Snapchat and together view more than 2 billion videos a day.
Mobile technology can give Pharmaceutical companies the boost it needs to improve marketing effectiveness and sales performance.
