Augmented reality (AR) gained widespread attention the summer of 2016 with the addictive game Pokémon Go. But these days, AR is not just for fun. This disruptive technology is expected to drive significant changes to businesses across many industries because of its ability to combine the virtual and physical worlds.
Med Ad News spoke with Gene Fitzpatrick, senior VP of engagement strategy for Ogilvy CommonHealth Worldwide, about the future of augmented and virtual reality in healthcare marketing.
Augmented reality (AR) and virtual reality (VR) have experienced incredible growth since 2013, when the first Oculus Rift VR headset hit the market and provided a whole new sense of what was possible.
We now have technology to help us keep track of mundane – but crucial – tasks. From wearables to smartphones, we have unlimited opportunities to make technology work for us.
For the second year, FCB Health Network brought together a stellar group of experts to showcase the latest offerings in virtual and augmented reality, social media, technology, hardware, artificial intelligence, cloud computing services, data visualization, design, and more for its Next: Innovation Week series.
As drug prices fall under increased scrutiny, payers and regulators are targeting some key initiatives that could change the dynamic of pharmacy benefit management over the next 12 months. These emerging trends point to potentially rougher terrain for drugmakers looking to increase market share as payers take a more active role in enforcing formularies.
Novartis launched its Galaxies of Hope app, a unique digital experience created to support the neuroendocrine tumor community.
This whitepaper assesses the current state of the large molecule sector, and how it may be able to learn from the small molecule industry in terms of its supply chain support infrastructure, as well as its acquisition of staff and the adoption of PAT.
Johnson & Johnson Vision announced today the U.S. FDA approval of the iDESIGN Refractive Studio, making it the only system to use topography-integrated, wavefront-guided technology.
Leading healthcare marketing agency Heartbeat has earned Level 4 certification status with Veeva Systems Inc., a leader in cloud-based software for the global life sciences industry.
