More than one-third (36 percent) of consumers with a primary care physician have also gone to a retail clinic such as Walgreens or Target for treatment of ear aches, sore throats, cuts, and broken bones, and even some monitoring of chronic disease. Of those, an impressive 95 percent have been satisfied with the care they received.
More than half of the world’s population will live in countries where medicine use will exceed one dose per person per day by 2020, up from 31 percent in 2005, as the “medicine use gap” between developed and pharmerging markets narrows, according to research by the IMS Institute for Healthcare Informatics.
Baxalta’s effort to align its marketing to customer behavior has led the company into unmapped territory for a pharmaceutical company – Instagram.
More than 60 percent of 13- to 34-year-old smartphone users in the United States are active on Snapchat and together view more than 2 billion videos a day.
Modern physicians are expecting two-way relationships with brands.
The digital HCP engagement provider Physicians Interactive announced two major strategic moves in the past two months, acquiring the HCP content platform Univadis from Merck in October and then rebranding […]
Company Also Bolsters Board of Directors and Scientific Advisory Board with Outstanding Leaders BOSTON–(BUSINESS WIRE)–SQZ Biotech (SQZ) announced today a partnership with Roche to develop a cell therapy platform that […]
VANCOUVER, British Columbia–(BUSINESS WIRE)–Zymeworks Inc. today announced that it has entered into a collaboration and license agreement with GlaxoSmithKline (GSK) for the research, development, and commercialization of novel Fc-engineered monoclonal […]
This white paper defines, describes, and documents the journey Life Sciences organizations may take to move from MCM and OCM to OCE.
Mobile technology can give Pharmaceutical companies the boost it needs to improve marketing effectiveness and sales performance.