Med Ad News had a chat with Bill McEllen, partner at Fingerpaint, who has been named lead of all advertising offices for the agency.
Amanda Powers-Han, Senior Partner and Chief Marketing Officer for Greater Than One, explores some real-life technology applications that are transforming healthcare today and tomorrow.
Patient communications are no longer fit for purpose, and although Covid has brought this to the fore, the problems will continue for a long time after the vaccine roll-out if they are not resolved.
FCB New York and FDA’s Center for Tobacco Products announced the launch of the next installment of “Little Lungs,” an effective smoking prevention campaign for teens that portrays a set of lungs stunted by teenage smoking.
“If we’ve learned anything this year, it’s that kindness is also contagious.” This is the rallying cry behind Klick Health’s 2020 holiday video ‘When Nobody’s Watching’, which launched on Dec. 8 on YouTube. For each view, Klick will donate $1 to Sesame Workshop, the non-profit media and education organization behind Sesame Street that’s known for its mission to help children grow smarter, stronger, and kinder.
Outcome Health announced the launch of Who Saves Me?, a campaign to bring awareness to the overwhelming percentage of physicians who quietly suffer from burnout and mental health struggles.
Aiming to strengthen the concept “Nutrition Connects Us,” created by FCB Health Brasil, Nestlé Health Science is continuing the story of nutritionist Malu – which the company started in 2019 – and launching a new campaign on National Nutritionist Day.
As we moved from going to an office every day, to sheltering in place, the proliferation of web and video conferencing has exploded. Zoom parties and now even Hollywood entertainment are being presented via these platforms as people seek ways to stay connected virtually. But what happens after the lockdowns are lifted? What will agencies and clients do? Has our behavior changed for good? Is this the “new” normal?
MJH Life Sciences officially launched Medical World News, a first-of-its-kind 24-hour news program offering insights on the latest news in health care.
In an expression of solidarity with other agencies across the world, Dudnyk released a three-part video campaign demonstrating the difficulties family members have in accurately describing what goes on at an agency.