Consumer Electronics Show (CES)

Healthcare Marketing: Now & Next

Artificial Intelligence, Campaigns, Consumer Electronics Show (CES), Coronavirus Disease (COVID-19) Pandemic, Digital Health, Healthcare Communications Agencies, Healthcare Marketers, Marketing & Advertising, Trends, Virtual

The COVID-19 pandemic altered the trajectory of healthcare, but what about healthcare marketing? As part of its Next series, IPG Health brought together experts from across the network and the industry to talk about the emerging trends and technologies that are accelerating innovation in health. FCB Health Chief Product Officer Graham Johnson discusses a few key trends that marketers should pay attention to in looking toward the future.

CES: Real-Life Technology Applications Transforming Healthcare Today and Tomorrow

Business, Consumer Electronics Show (CES), Consumers, Coronavirus Disease 2019 (COVID-19), Digital Health, Digital therapeutics, Healthcare Communications Agencies, Marketing & Advertising, Mobile Devices, Telemedicine, Trade Shows, Video Games, Wearables

Amanda Powers-Han, Senior Partner and Chief Marketing Officer for Greater Than One, explores some real-life technology applications that are transforming healthcare today and tomorrow.

Digital Transformation: Leaders & Laggards

Artificial Intelligence, Consumer Electronics Show (CES), Coronavirus Disease (COVID-19) Pandemic, Customer Experience, Customers, Digital, Innovation, Machine Learning, Technology

Much of the conversation at CES 2021 had to do with the emergence of “digital leaders” and “digital laggards” and what an organization finding itself behind the digital transformation curve can do to pull forward.