Publicis Health announced the integration of Publicis LifeBrands Medicus (PLBM) into Saatchi & Saatchi Wellness (SSW) to create a new Wellness Intelligence-driven agency designed to help health and wellness-oriented audiences navigate the expanding “Wellness Culture.”

Most employees with access to workplace wellness programs say they have made a positive impact on their health, even though a majority are unwilling to devote more than one hour per day to health-related activities such as consistent exercise, according to a new survey.

Med Ad News interviewed Josh Prince, CEO of DDB Health, CMO of Omnicom Health Group and Jury President of Health & Wellness Lions 2016.

There is no place more social than Cannes. (Just spend an evening at The Gutter Bar.) And, yet, when it comes to creative ideas using social media, social didn’t really show up on the pharma shortlist this year.

Healthcare promotion strikes me as a cozy little business sometimes, with our webs of contacts and clients, strongly strung in a specialized space. Nowhere did I feel this more than at Cannes, where Lions Health, in its own building at the Palais, gave us a chance to renew friendships and make new contacts easily, fueled by the appropriately sized venue and the gallons of pink wine.

Life changing creativity is what the Cannes Lions Festival is all about. It is wonderful to see the health and wellness industry getting engaged in creating and celebrating creativity and innovation on a global stage.

The pharma industry is on the verge of translating their wearables data into long-term and impactful approaches solutions to improve health.