CDM, Digitas Health leaders chosen as Lions Health judges
The CDM Group’s Josh Prince will lead the Health & Wellness jury at Lions Health, Cannes Lions’ specialist event, while Publicis Healthcare’s Alexandra (Alex) von Plato will head up the Pharma jury. Lions Health is a two-day specialist event taking place June 18 and 19 of the Cannes Lions International Festival of Creativity, June 18 to 25.
According to Prince, who is president of the The CDM Group, “Creativity is an incredibly powerful health tool. We can’t and shouldn’t underestimate its ability to connect and engage people with things that matter to their health. The industry really needs to consider this. Creativity isn’t an indulgence … it’s good for people, good for propelling healthy ideas, and good for business. This year’s Lions Health festival will show why.”
The Pharma Lions will offer additional categories for 2016 including Patient Assisted Living, Patient to Healthcare Professional Communications, and Corporate Image & Communication. Von Plato, Group President of Publicis Healthcare, says, “For me, Lions Health is more than an opportunity to recognize great work, it is at the heart of a global conversation about the power of creativity to improve health and wellness.”
“We want Lions Health to empower the industry and change people’s mindsets by showcasing global work that has had significant impact as a result of creativity,” says Terry Savage, chairman, Lions Festivals. “Josh and Alex will know all too well the specific challenges that face the healthcare industry. Their belief in the role that creativity can play, combined with a boundless passion, will be invaluable in defining and recognizing the true game changers in this complex arena.”