- The move by Centron, a finalist for Med Ad News Agency of the Year, allows for marketing units to work together seamlessly or to provide counsel for individual clients
- With more than 120 employees and $30 million plus in revenue, the model integrates essential communications platforms to provide aligned strategies for an evolving healthcare marketplace, with a custom approach to digital/online media
NEW YORK–(BUSINESS WIRE)–HealthSTAR Communications, the parent company of Centron, HealthStar PR and HealthStar Market Access, announced today the unification of four already-established and successful marketing entities under one brand – Centron Advertising, Centron Medical Education, Centron Public Relations and Centron Market Access.
“We’re really formalizing our long-standing commitment to provide our clients with best-in-class integrated marketing support,” said HealthSTAR Communications CEO Chris Sweeney. “This move allows us to leverage the reputation of our already-established units and keep leadership intact, specifically Marcia McLaughlin as the CEO, Michael Metelenis leading Advertising, Erinn White leading Public Relations, Shannyn Smith leading Medical Education, and Scott Baxter leading Market Access.”
“We’ve taken a close look at the changing needs of the market, and we believe that our clients want and need a truly integrated resource, one in which leaders of the agency marketing disciplines are actually working together daily to develop and execute the best strategy to deliver commercial results,” explained Centron CEO Marcia McLaughlin.
“Too often, integration has meant clients have to ask and pay for the agency disciplines to talk and interact with each other,” said McLaughlin. “We believe this approach should be ‘business-as-usual’ for all healthcare agencies, considering consolidations and shrinking resources in the industry.”
The concept of ‘real’ integration also extends to Centron’s philosophy regarding digital agencies, specifically that digital is a critical channel that needs to be a part of each and every marketing function, versus existing as a separate agency. To that end, Centron has just hired top industry talent, Vice President and Senior Digital Strategist, Danielle Tyburski. Tyburski will use her digital experience gained at TBWA/Chiat/Day, Sudler & Hennessey, and Universal Buzz to work with each client, ensuring a consistent digital strategy.
“We’ve always tried to deliver what the industry needs, so to be a Med Ad News Agency of the Year finalist, to bring on new digital talent, and to announce this unification of companies means Centron is positioned for an exciting future – and so are our clients,” said McLaughlin.
Centron is a full-service medical communications agency offering senior-level strategic expertise across a range of therapeutic areas in advertising, public relations, medical education and market access. Centron’s senior staff has over 300 years of combined healthcare experience and is committed to building bold, effective, and synergistic communications. Centron is a HealthSTAR Communications company and is based in New York, NY. Centron is also the US lead agency for the HealthStar Vivactis Global Network. Find out more about Centron at www.centroncom.com.
About HealthSTAR Communications
HealthSTAR Communications is one of the largest marketing services networks in the industry. It’s companies SCS, HealthSTAR Clinical Education Solutions, and Centron offer complementary divisions that provide a comprehensive portfolio of traditional and unique services. The HealthSTAR companies work with more than 100 different pharmaceutical and healthcare manufacturers representing more than 207 brands. HealthSTAR’s mission is to significantly improve the effectiveness and efficiency of healthcare communications. HealthSTAR offers a full range of marketing services to reach and communicate with all of the stakeholders in healthcare: providers, consumers, purchasers, and managers. The company is privately held and based in Mahwah, NJ. Learn more about HealthSTAR Communications at www.healthstarcom.com.
Erinn White, 917-769-2785