Connelly Partners launches CP Health

Connelly Partners launches CP Health

Independent agency Connelly Partners (CP) launched Connelly Partners Health (CP Health), a new dedicated health practice as part of the agency’s integrated offering. Building off of the agency’s work in healthcare during the past two decades, CP Health specializes in working with life science, medtech, and healthcare organizations. Healthcare marketing veteran Stephen Piotrowski has joined the team as managing director of CP Health to lead the practice.

“As people have become increasingly active and more engaged in their healthcare, truly improving engagement requires a deeper understanding of your customers’ actions, behaviors and preferences,” Piotrowski explains. “Too often the focus is skewed towards the disease with the person being overlooked. What drew me to Connelly Partners is its differentiated approach that gets at the heart of today’s challenges by prioritizing humanity and connecting insights about what makes us human to clients’ brands.”

“Connelly Partners has had a passion for and invested in the health space for nearly two decades. Some of our best work and best results have been in the space. It was time to formalize our commitment and frame our experience with a dedicated health practice that reflects our Defiantly Human view of the world,” says Steve Connelly, president and copywriter, Connelly Partners.