CrowdPharm partners with True Media
CrowdPharm, an independent full-service agency, has entered a strategic partnership with True Media to provide integrated, data-driven media strategy that influences customer behavior. True Media, a subsidiary of True Independent Holdings, is one of the fastest-growing integrated media strategy and communications agencies in North America.
“Consumers today don’t just expect to receive content seamlessly across all of their preferred media channels – they’re looking for meaning, relevance, and personalization without compromising privacy,” says Preston Waller, president, True Media. “That’s especially true in markets like healthcare and pharma, where consumer experience and the way we market to patients and prospects is changing rapidly.”
According to management, the partnership leverages True Media’s more than 16 years of excellence in data-driven media strategy, audience planning, media activation, and data analytics. The agency analyzes the impact of trends on media and consumer behaviors, in order to best connect brands with the right customers at scale and with accountability.
“True Media has worked with numerous pharmaceutical and healthcare brands, efficiently breaking down media channels to deliver optimized marketing strategies and highly measurable results,” says Mike Myers, managing director and partner, CrowdPharm. “Our clients will benefit from True Media’s proprietary AI platform that tracks both campaign progress and performance efficiency across numerous key performance indicators, including budget and media vehicle, and allows for real-time adjustments.”