Cyan Health: 2021

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Cyan Health LLC

151 Forest Street, Suite E

Montclair, NJ 07042

Telephone 

908-787-6566

E-mail 

[email protected]

Website 

cyanhealth.com

 

QUICK FACTS

Accounts

Account wins 7

Active business clients 7

Brands by 2020 sales

Brand-product accounts held 17

$100 million-$500 million 7

$500 million-$1 billion 2

Products not yet approved/launched 8

 

SERVICES MIX

Market access 100%

Marketing/advertising 75%

Consulting 20%

Market research 5%

 

Cyan Health had, unarguably, its best year ever, according to the leadership team. The agency enjoyed 100 percent client retention, added seven new clients (via five victorious pitches), increased revenue by 40 percent, increased staff by 38 percent, and promoted 12 well-deserving employees. “We launched three branded payer marketing campaigns, one of which included a first of its kind ‘brand.com/payer’ webpage and were honored with an industry award for a payer marketing campaign from the previous year,” Cyan executives say. “Perhaps most importantly, against the backdrop of the pandemic, we managed a seamless transition to a virtual environment, without losing any momentum in our continuing growth.”

“We also continued to drive the industry conversation with a steady stream of article placements in key publications, some of them derived from white papers authored by our staff experts,” agency executives say. “We invented and published a groundbreaking methodology for the development of ‘Value Cornerstones’ – the payer-targeted equivalent of brand positioning, but based on a far broader range of analytical inputs. One of our senior-level executives was honored as one of the ‘industry’s sharpest and most creative young minds,’ by a prominent industry publication.”

Cyan’s management adds, “As a woman- and minority-owned business with a racially and ethnically diverse staff that exemplifies the principle of harmony, we prove the power of diversity in action every single day.”

STRUCTURE AND SERVICES

According to agency leaders, unlike most payer marketing agencies, Cyan optimizes every aspect, phase, and function of the payer engagement process – integrating market research and strategic consulting with comprehensive agency services. 

The agency’s executives say Cyan is powered by a diverse team of professionals representing a broad range of disciplines and expertise. 

The agency is organized into five key functional areas: Strategic Account Services, which combines deep market-access expertise and strategic thinking with uncompromising responsiveness and flexibility; Insights, which illuminates opportunities through expert primary and secondary research; Evidence, which ensures that all strategies and messaging are powered by rock-solid data (including RWE and HEOR); Creative, which leverages award-winning capabilities to optimize expression, impact, comprehension, and retention; and Operations, which supports process excellence and financial stewardship as the foundation of each engagement

“Via our primary research platform, we also draw upon the insights of payer insiders across a spectrum of channels and functions,” management says. “This highly differentiating integrated service model bridges the gap from insights to action, empowering our clients to understand – and engage – targeted decision-makers.

“Our comprehensive spectrum of services spans the three critical areas of the payer marketing equation: payer strategic planning, customer engagement and training/empowerment. That means, among other things, we can complete a payer segmentation analysis to prioritize payer accounts, develop a payer contracting strategy to maximize access, leverage HEOR data to enhance value messaging, and then craft cutting-edge tools that empower field teams to optimize engagement.”

(top row from left) Amber Gilbert, managing director; Joshua Phillips, executive VP, client services; Jamie Van Isderstine, senior VP, client engagement; Ed Shankman, chief creative officer
(bottom row from left) Cheri Roseborough, VP, operations; Rick Kelly, VP, market access insights; Steven Serafin, VP, clinical content

FUTURE PLANS

Management says Cyan is in the process of recruiting for eight additional staff positions to support its growing business and help secure future clients. “We are building out a few additional capabilities, including a robust digital offering to meet the growing need for non-personal promotion across customer stakeholders,” Cyan executives say. “We are also currently drafting new articles and white papers to maintain our thought leadership in the industry press. The bottom line is that we are continuing the extraordinary trajectory that has marked this past year.”

PHILANTHROPY/CITIZENSHIP

In May 2020, Cyan made a contribution supporting local healthcare workers. These funds were employee donations that Cyan dollar-for-dollar matched to support local COVID-19 programs. In November 2020, Cyan and its employees made a generous contribution of food and transportation gift cards that went to 10 local New Jersey families in need. During February 2021, Cyan expected to make a contribution to five charities that the employees voted on. The agency will be donating money that was earmarked for an employee annual party that will not be possible due to the COVID-19 restrictions.