Digital Transformation in Healthcare: Organizational Strategies Roundtable to Be Held at Ogilvy CommonHealth Worldwide’s New York Office


PARSIPPANY, NJ–(Marketwired – Jun 15, 2015) – Ogilvy CommonHealth Worldwide (, the health behavior change specialists of Ogilvy & Mather (, and a WPP company (NASDAQ: WPPGY) (, today announced the network will be co-hosting the “Digital Transformation in Healthcare: Organizational Strategies Roundtable” event with Econsultancy (
on Thursday, June 18 at Ogilvy CommonHealth Worldwide’s office located in New York City.

This educational and networking event will include a presentation from Econsultancy, providing insights from their latest best practices research, as well as a round table panel slated to assess the competitive advantages and benefits of adapting to the latest trends in today’s digital healthcare ecosystem.

The lecture from Econsultancy will cover topics including how innovative healthcare companies are organizing the marketing function to enable better performance and resource use; the new management processes being implemented that allow for quicker, more agile marketing and encourages decentralized problem solving and innovation; and what investments organizations are making in people, process and technology in order to be fit for purpose for this new environment.

Leaders from Ogilvy CommonHealth Worldwide’s sibling agencies, Peter Hirsh, global consulting partner of OgilvyRED, and Craig Martin, CEO of Feinstein Kean Healthcare, will moderate the round tables. These panels will allow attendees to sit down with their peers and discuss how they are managing challenges and examine the strategies that other organizations are adopting, to meet the needs of this new digital healthcare environment.

For more information about the “Digital Transformation in Healthcare: Organizational Strategies Roundtable” event or to request an invitation, please visit:

Econsultancy is an international research and training group, focused on helping businesses do more digital business. Its data and insight, best practice guides, training and events focus on improving organizations’ digital capability, effectiveness and revenue generating potential. Founded in 1999, Econsultancy supports a subscriber base of over 210,000 marketers and businesspeople at the world’s top brands and agencies; it informs their digital strategy and helps them get to grips the what, the why and the how of all their digital initiatives.

Ogilvy CommonHealth Worldwide is committed to creativity and effectiveness in healthcare communications, everywhere. Our global headquarters are in Parsippany, NJ, with additional hubs in New York, London, Paris and Singapore. We maintain multiple additional offices in markets critical to our clients’ global aspirations. Ogilvy CommonHealth Worldwide provides marketing services including behavioral insights, content strategy and management, digital, interactive and new media services, marketing analytics and research, media planning and buying, medical education, payer marketing and market access, professional advertising and promotion, public affairs and relations, relationship marketing, sales training development, social media and social listening, and wellness and consumer advertising and promotion. The network also offers scientific communications and publications planning services through a wholly owned separate legal entity. The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.

Source: Marketwired Biotech