Dudnyk Expands Creative Leadership Team to Support Growing Client Needs
March 11, Horsham, PA—Entering its fourth consecutive year of double-digit growth, Dudnyk continues to look for innovative approaches to ensure its clients receive the best creative work in the industry. Most recently, Dudnyk promoted industry veterans Kristin Morris and Dawn Hastings to VP, Creative Director, and expanded their responsibilities and strategic oversight to include several key agency accounts.
“The promotion of Kristin and Dawn to the role of creative director was due not only to their proven track record and proclivity for leadership, but also in reaction to a true business need in our growing organization,” says EVP, Creative Director, Laurie Bartolomeo. “We are constantly looking for ways to exceed our clients’ expectations and deliver effective, standout creative to support their brands.”
The Morris/Hastings promotions were part of a reorganization of the agency’s creative department. Two groups within the department were formed—one focused on insights, strategy, and ideation, and the other on execution, engagement, and multichannel pull-through. Long-time Dudnyk veteran, John Kemble, has taken on the title of EVP, Creative Producer, and will lead the engagement group as it looks to enhance and build upon the agency’s unique artistic expressions, UX/UI/digital capabilities, and multichannel offerings. Bartolomeo will lead the group dedicated to ensuring the creative is grounded in meaningful insights and big ideas that change behavior and drive brand growth.
“The recent updates to our creative structure represent our willingness to understand and adapt to the evolving needs of our industry,” says Dudnyk President Christopher Tobias, PhD. “Each day we discover more innovative, efficient ways to deliver on our clients’ needs, and we always want to be out in front of best practices. I am also proud of our ability to recognize and grow talent from within our organization, giving our employees the greatest opportunities for professional and personal growth.”
Independently owned for the past 25 years, Dudnyk is an award-winning, full-service healthcare advertising agency that specializes in creating insight-driven, authentic brand experiences that unite specialty physicians and their patients. We leverage strategic, scientific, and highly creative capabilities to serve our clients in the biotech, pharmaceutical, and medical device industries. Dudnyk offers a unique culture, fosters individual career growth, and promotes collaboration among all disciplines.
Contact: Heather Brucker