Entrée Health Princeton: 2019
Entrée Health Princeton
210 Carnegie Center Drive
Princeton, NJ 08540
Telephone
609-936-5768
E-mail
[email protected]
Website
entreehealth.com
Quick Facts
Accounts
Account wins 7
Active business clients 14
Brands by 2018 sales
Brand-product accounts held 20
$25 million or less 4
$100 million-$500 million 3
$500 million-$1 billion 3
$1 billion or more 4
Products not yet approved/launched 6
Services mix
Access and reimbursement 100%
Client roster
Aerie
BMS
Dermira
Genentech
GSK
Merck
Novartis
ODH
OptiNose
Otsuka
Relypsa
UCB
FINALIST
Best Managed Markets Campaign
According to the agency’s executives, in retrospect, January 2018 was a critical turning point in the maturing of Entrée Health Princeton. As Cora Meese, executive VP, client services director, describes it, “This was the beginning of our fifth year. We had no intention of spending any more time as ‘the best market access spin-off shop’ in the business. Instead, we set out to take a major leap forward by questioning everything.”
“We knew that there were only two things that were a necessary constant,” says Jason Dineen, senior VP, creative director, who helped found the Princeton shop. “Amazing talent and our absolute conviction that people deserve access to the healthcare they need. The client feedback has been resoundingly positive, and our growth shows it.”
Recent accomplishments
Growth is a bit of an understatement, agency management says. In 2018, Entrée Health Princeton retained all of its longer-term clients while almost doubling the number of manufacturers whose brands the agency helps shepherd.
“One of the ways the theme of ‘questioning everything’ has been most evident has been in the different way the agency now approaches patient services hubs,” the management team says. “No longer simply focused on reimbursement, the agency has helped design an approach to hubs that supports patients through every stage of their treatment, from disease state education to the intricacies of patient assistance and practice reimbursement.”
“It all comes from a basic belief that market access, while absolutely critical, is merely a beginning, rather than the end goal, especially given the burgeoning specialty pharmacy market,” says Lori Wood, senior VP, director, payer strategy. “So we are as focused on helping patients and providers navigate any access situation as we are on securing access.”
This multifaceted approach to market access has allowed the agency to help launch several brands into the market access space, including the patient support hub Takeda Oncology 1Point, Ilumya, and IlumyaSupport.com; the office is already poised to launch three more in 2019.
STRUCTURE AND SERVICES
Another place the “question everything” mantra is evident is in the agency’s new leadership structure. The four leaders head up complementary disciplines – payer strategy, client services, access and reimbursement content, and design/user experience – and bring a variety of critical expertise to the agency.
Long-time leaders Dineen and Meese were both elevated at the end of last year, to senior VP, creative director and executive VP, client services director, respectively.
Early in 2018, the leadership group expanded to include Paul Smith, when he was elevated to senior VP, associate creative director, art. Smith brings years of HCP expertise into the mix – crucial expertise given the key focus on HCP pull-through and digital solutions, according to agency management.
The addition of Lori Wood solidified the agency’s leadership in January 2019. The head of the strategy group, Wood brings with her multiple perspectives, given her years working at several payers as well as on the agency side. Wood has helped several manufacturers lead the industry in creating IDN- and employer-specific competencies. She and her staff bring the agency a deep market access KOL network, qualitative and quantitative payer market research, and a new head of access & reimbursement data analytics, Entrée Health Princeton executives say.
FUTURE PLANS
The agency is engaged in the launch of several molecules in the access and reimbursement space in 2019, including a new entrant into the SPMS space, several new indications for an established chemotherapy, and a novel agent for dry eye, according to management.
When asked about future plans, Meese laughed. “When you grow as quickly as we did last year, you can feel pressure to ‘panic hire.’ Instead, we have promised ourselves to put our culture and clients first.”
The agency continues to deepen its commitment to increasing the medical writing staff and is evolving its data analytics offerings. As a part of the Entrée Health Network, the agency will also be able to continue to share expertise wherever client conflicts do not exist, according to agency leaders.
PHILANTHROPY/CITIZENSHIP
In keeping with its mission to help people access the healthcare they deserve, Entrée Health Princeton took on a new pro bono account, ZanaAfrica, at the end of 2018.
“Right away, we knew that our missions were aligned,” Smith says. “ZanaAfrica is responding to a serious need for adolescent girls to have access to health education and sanitary pads. We wanted to be a part of their work, which beautifully unlocks girls’ potential.” The multichannel campaign, Don’t Let A Period Stop Her, debuted March 8 on eight digital billboards in Times Square, Facebook, and Instagram, with other donated outdoor work. Link9, Omnicom Health Group’s production company, also donated its technical expertise pro bono to help bring the campaign to life.
The agency also offers every employee a Good Works day, which they can use as they see fit every year.
