In a market environment still waiting for economic recovery, the Eurocom Healthcare Communications Network performed well during 2013, its executives say. Eurocom won new accounts around the globe and continued to innovate its service offering.
The Year’s Accomplishments
Eurocom’s account wins spanned the healthcare sector, with new business from pharmaceutical, medical device, and pharmacy clients. MindrayMedical International, a global medical device manufacturer headquartered in China, named Eurocom as its network team following an intensive pitch process. The network is responsible for all marketing communications activities throughout Europe.
The individual agencies additionally performed well in their own regions, each adding clients to its portfolio. Eurocom Healthcare, the network’s London-based flagship agency, added BritanniaPharma’s Parkinson’s disease drug APO-go and AlliancePharma’s treatment for molluscumcontagiosum, MolluDab. The agency also launched two new products, starting with a brand in the nutritional supplements sector for EnCapNutrition. The agency also launched SyrinxZa, a dermatology brand for SyrinxInternational, into the pharmacy market. In addition, the UK office has taken the lead role on the new Mindray Medical International account.
Brand Health in Germany added two new clients in the orphan disease category, Mediwound and Orphan Europe. Brand Health also launched Naémis, a hormone replacement therapy, for Teva and three OTC products for AxicorpPharma. Jambo9, the Brand Health subsidiary that specializes in mobile applications, social media, and digital services, gained new accounts from GlaxoSmithKline, Lundbeck, and Teva.
Breathe Health in Spain added Pfizer, Astellas, and TiGenix to its account roster. Med Stage in Italy added Mundipharma, Almirall, and Dompé as new clients in respiratory medicine, and AbbVie in dermatology.
And Topin& Associates, the U.S. network agency, was tapped for new work from two clients in the oncology arena: MyriadGenetics and FoundationMedicine. The agency also picked up additional business from long-time client MissionPharmacal.
Structure And Services
Eurocom continues to broaden its reach across the globe by forming new partnerships and seeking out potential member agencies in regions beyond Europe. Its recent win from China, for example, means expansion into that region will not be too far off, executives say.
“Our philosophy is one that believes in having independent, local agencies who understand the cultural and regulatory practices in their respective countries work directly on network business,” says Tony Chant, president and coordinator of network projects. “It gives global clients the level of expertise not possible without feet on the ground in each region.”
At present the Eurocom Network spans Europe and the United States through seven member agencies: Eurocom in London, Topin& Associates in Chicago, Brand Health in Frankfurt, Canal 55 Communication in Paris, Med Stage in Milan, Breathe Health in Madrid, and Bürofürgestaltungskraft in Vienna.
According to agency leadership, Eurocom has also embraced what the latest cloud and digital technologies have to offer in order to make doing global work efficient and top notch at the same time. Chant says keeping agency services competitive is key to thriving in today’s business climate.
“While we understand there is no real substitute for face-to-face meetings and conversations with clients, the reality is it just cannot happen every day with a client in China,” Chant comments. “Which is why we are finding ways to deliver client service in ways that keep us efficient and competitive.”
To meet the truly global needs of its client base, Eurocom will continue to search out like-minded, independent agency partners in regions outside of Europe, executives say. Eurocom plans to form local partnerships in rapidly growing markets such as Latin America and the Pacific Rim. Such expansion will likely be a key topic of discussion among the agency principals when they gather for their 2014 Eurocom Network meeting, leadership notes.