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Pharma 2022

October 11 @ 8:00 am - October 13 @ 5:00 pm

Pharma’s evolving purpose: Human-centric, digital, agile, and innovative

Join the world’s leading cross-functional pharma event

Reuters EventsComprehensive frameworks for equitable access and accelerated digital transformations are soon to be realized. But progress is slowing, risking a return to the old model plagued by persistent health disparities.

To thrive, each strategy and tactic must be centred with a whole-human approach, ensuring an agile, patient-driven, technology-enabled change.

You must advance intelligent automation, delivering value-driven content that enhance patient and HCP experiences, activate new skillsets for field teams to strengthen clinical practices, whilst collaborating with stakeholders – and competitors – to drastically improve equitable access to the vast galaxy of innovation improving patient outcomes and propelling commercial growth.

Reuters Events: Pharma 2022 (formerly eyeforpharma Barcelona) is the only place where patient experts, leading solution providers, and pharma changemakers – from commercial, marketing, medical affairs, patient engagement, market access and RWE – commit to business transformation as the catalyst for maximum patient impact.

Pharma 2022’s industry defining themes:

•New Products, New Models
Advance hybrid-launch strategies, RWE-standards, and value-communication to deliver on stakeholder needs and drive portfolio performance

•Purposeful Leadership
Utilise transparency and integrity to boost cross-functional alignment around one strategy. Combine deep clinical and business expertise to maximise ROI and patient outcomes

•Humanize Digital
Harmonize data, deploy human-centred AI and develop insights to generate an upgraded customer experience with value-driven content. Go beyond the pill to facilitate adherence

•Equity Unrestrained
Remove health disparities, set a pan-EU standard for innovation and intensify collaboration to speed up timeframes from authorisation to access

Details

Start:
October 11 @ 8:00 am
End:
October 13 @ 5:00 pm
Event Tags:
Website:
https://events.reutersevents.com/pharma/pharma-europe

Venue

Nice Acropolis Convention Center
Nice, France + Google Map

Details

Start:
October 11 @ 8:00 am
End:
October 13 @ 5:00 pm
Event Tags:
Website:
https://events.reutersevents.com/pharma/pharma-europe

Venue

Nice Acropolis Convention Center
Nice, France + Google Map