The Medical Advertising Hall of Fame (MAHF) was founded in 1996 to preserve the history and heritage of the medical advertising profession as well as to recognize the industry’s most influential and respected forebears. Since then, MAHF has grown that mission to include recognition of past excellence in creative work, creation of educational resources and support of value of diversity, equity and inclusion in the industry. Celebrate the 2024 inductees who have helped shape the industry through their creative and innovative accomplishments in every aspect of advertising. Their contributions have enhanced the character of the advertising industry and thereby made our own work so much more rewarding and successful.