EVERSANA ENGAGE: 2021

EVERSANA ENGAGE

400 Connell Drive

Berkeley Heights, NJ 07922

E-mail 

[email protected]

Website 

eversanaengage.com

 

QUICK FACTS

Accounts

Account wins 6

Active business clients 42

Brands by 2020 sales

Brand-product accounts held 38

$25 million or less 4

$25 million-$50 million 3

$50 million-$100 million 6

$100 million-$500 million 6

$500 million-$1 billion 6

$1 billion or more 7

Products not yet approved/launched 6

 

SERVICES MIX

Market access 52%

DTP 31%

HCP promotion 17%

 

When EVERSANA, an independent provider of commercial services to the life sciences industry, introduced EVERSANA ENGAGE in January 2020, no one could foresee the challenges that would upend global industries in March, agency leaders say. Regardless of launching mid-pandemic, executives at the newly formed life sciences marketing agency say they pushed forward with “an unwavering focus on client delight and patient outcomes while delivering record-breaking results.”

“We knew we had to work harder than ever to serve clients, and that’s exactly what we did,” says General Manager Seth Gordon. “When you’re serving clients and healthcare providers who are delivering life-changing treatments, providing insight-rich, audience-specific value is essential. And our position as part of the EVERSANA ecosystem powers a really unique ability to do that.”

According to its leadership team, as a full-solution marketing agency, EVERSANA ENGAGE features nearly 200 marketing experts worldwide with deep knowledge of the challenges facing today’s pharmaceutical marketers. “Our solutions go beyond just offerings, and our omnichannel programming approach is designed to reflect the unique needs of influencers,” management says. 

From insights identification and strategic planning to disease education and awareness to value proposition development, payer and access communications, integrated brand launch communications, patient experience design and more, EVERSANA ENGAGE’s top priority is delivering on the needs of clients.

“To be successful in a year of unprecedented challenge, we focused on unifying our team to ensure that we’re all striving toward the same goals of client delight and improved treatment outcomes through our work with patients, caregivers, healthcare providers and market access customers,” Gordon says.

RECENT ACCOMPLISHMENTS

Gordon ensured that engagement remained steadfast through the pandemic by uniting his team virtually and fueling a culture of togetherness. EVERSANA ENGAGE’s successes in 2020 included launching 14 new products across four therapeutic areas; infusing significant new talent into the agency; and hosting virtual provider, payer and patient experiences from coast to coast, all while driving record growth in revenue and clients. 

But more than anything else, management says, the agency continued to drive innovation at the forefront of today’s evolving healthcare needs. “By creating actionable campaigns and patient/provider engagement, EVERSANA ENGAGE has developed an unmatched portfolio for gene therapy clients. The team landed its fourth gene therapy customer in less than three years, expanding their expertise in this growing new field of innovation while remaining patient-minded. Very few healthcare agencies in the U.S. can claim four relationships as dynamic as EVERSANA ENGAGE has with these clients.”

The agency also supported advancements in COVID-19 research and remote work. When pharma companies as well as healthcare providers redirected their efforts to battling the COVID-19 pandemic, EVERSANA ENGAGE shifted its energy as well, by providing omnichannel services and HCP support for clients working on COVID-19 testing, vaccine development, and other treatments. “In addition, with a best-in-class digital construct, ENGAGE was able to pivot to a virtual environment, embracing collaboration with patients using co-creation platforms, leveraging video-in-a-box technologies and enabling fully virtual point-of-access experiences,” agency executives say. 

STRUCTURE AND SERVICES

In a year of challenges, the EVERSANA ENGAGE team continued to grow and thrive while ensuring the cultural belief of being patient-minded remains at the forefront of expansion. The leadership team says the growing agency team prioritizes patient, provider and payer voices with connected strategies and evidence-based solutions that reach across the patient journey. 

“Our team leverages our expertise in patient engagement, healthcare professional marketing and market access to serve patient and caretaker needs in clinical areas that include rare, hematology, oncology and general medicine,” says Chief Operating Officer Megan Jones. 

Despite growing and working in a difficult year, Gordon, Jones, and the EVERSANA ENGAGE leadership team say they made sure global employees remained close and focused on the same mission: improving patient options and outcomes. 

To remain unified, the team added cultural activities each month to foster an agency experience in a virtual world. From Trivia Night to Virtual Yoga with Creative Director Taegan Grice to a monthly “steps challenge” to get employees active, ENGAGE has embraced the virtual world and found more ways to connect than ever before, agency executives say. “These efforts, coupled with strong leadership, have fueled the collaborative spirit across EVERSANA ENGAGE, driving client and patient delight.” 

The leadership team reporting to Gordon and Jones includes Managing Director, Client Services Jodi Ceberio; Managing Director, Strategy Jeff LaVaute; Executive VP, Operations Christina Vail; Managing Director, Digital Bill O’Bryon; Managing Director, Clinical Services Craig Ornstein, Ph.D.; Managing Director, Creative Taegan Grice; Chief Medical Officer Dr. Richard Stefanacci; Managing Director, Business Development Leana Wood; and Executive VP, Client Services Marissa Moriarty. 

 These leaders are active across a variety of global industry conferences and conversations and are frequently featured in industry trade publications, sharing insights and best practices on an assortment of trends and issues. 

FUTURE PLANS

According to its executive managerial team, EVERSANA ENGAGE’s future is bright, as the agency has a strong leadership team and a diverse client base, and its integration with the EVERSANA platform provides unmatched value to clients.

“As a part of EVERSANA, ENGAGE is integral in helping clients achieve operational and long-term commercial success,” agency executives say. “By breaking down traditional silos, EVERSANA ENGAGE supports a first-of-its-kind commercial solution in providing an agile, adaptive, faster-to-market commercialization experience. Since 2020, EVERSANA has announced multiple complete commercialization agreements with emerging pharmaceutical companies bringing essential therapies to market. And with each, EVERSANA ENGAGE has been involved in the development of brand positioning, communications platforms and market introduction for these launches. From Evoke Pharma’s launch of Gimoti to a partnership with MacroGenics to bring a new oncology therapy to market, integrated launch excellence is a real point of differentiation for EVERSANA ENGAGE.”

“As a part of EVERSANA, we have a rare opportunity to be at the forefront of helping bring life-saving therapies to market,” Gordon says. “As the company’s creative agency, we have a unique opportunity and responsibility to find ways to highlight these critical treatments to doctors, to payers, and, most importantly, to patients, whose lives will change forever. It’s a responsibility we do not take lightly.”

PHILANTHROPY/CITIZENSHIP

Giving back matters at EVERSANA ENGAGE, agency leaders say, and the team has developed ways to make an impact in the communities that employees call home.

In February, the ENGAGE team hosted an event for families impacted by rare diseases in Saratoga Springs, N.Y., designed to provide a night of joy during a trying time; and staged employee-focused events in Berkeley Heights, N.J., and La Jolla, Calif.

In April, to show support for first responders in the three communities where ENGAGE has a larger footprint (Saratoga Springs, N.Y.; Berkeley Heights, N.J.; and La Jolla, Calif.), team members ordered food for local front-line workers in these states, providing meals to both hospital staff and local police officers.

The agency has also partnered with Go4TheGoal, a nonprofit organization that improves the lives of children battling cancer. “ENGAGErs” worked with the foundation to provide backpacks for children in need in the greater Albany, N.Y., area.

“COVID-19 did not stop members of the team from participating in CureSMA’s virtual walk to show support for the patients, caregivers and advocacy partners we serve,” agency executives say. 

During the 2020 holiday season, EVERSANA ENGAGE employees helped collect toys for children in need, bringing joy to more than 900 children in their communities.