Evoke Health 2014
|Active business clients||20|
|Brands by 2013 sales|
|Brand-product accounts held||39|
|Digital and relationship marketing||55%|
|Consumer advertising (DTC)||40%|
|Social and emerging media||5%|
According to Evoke Health executives, 2013 was another year of significant growth. With several new clients and larger DTC agency-of-record engagements, Evoke Health increased staff, made key additions to senior leadership, and moved into expansive new office space. Speaking on the sustained growth, Evoke Health CEO Reid Connolly says, “Our way of thinking and approaching our clients’ problems is what has always made Evoke unique in this industry, and it’s great to see it resonate so strongly with our clients, our people, and our industry peers.”
The Year’s Accomplishments
2013 began with an agency rebrand – from evoke interaction to Evoke Health – to better reflect the company’s emergence as a full-service, multi-disciplinary consumer marketing and advertising agency and reinforce its leadership in the health and wellness industry.
Binding Evoke’s talent, innovation and dynamic creativity together is the agency vision: Health More Human. Executives say this philosophy is the heart and soul of Evoke Health’s strategic process and mission: to make “health” a conversation that consumers are excited to have, not one they must have or actively avoid.
“We believe that through a deeper appreciation, respect and understanding of what truly motivates consumers in the real world, we can help brands create more meaningful, more engaging, more human relationships with their customers,” Connolly says.
The addition of Jonathan Isaacs to the newly created chief creative officer role has been instrumental in defining and driving this more human approach with staff and clients alike. According to executives, Isaacs wholeheartedly believes that health and wellness offers a shining opportunity to build enduring consumer relationships based on authenticity, respect, entertainment, and value. Isaacs joined Evoke Health after nine years at Ogilvy where he helped create and nurture some of the most recognizable brands in the industry, across every platform.
Agency leaders say clients have responded quite positively to Evoke Health, as evidenced by several major wins throughout the year and organic growth of existing partnerships.
To build upon the momentum, Mike Dennelly was recently promoted to an executive VP, strategy role to ensure that the agency’s strategic methodology – called HUMANIZE – is integrated throughout all engagements. HUMANIZE is an innovative brand planning approach that identifies and distills insights based on a series of specific dimensions, ultimately revealing a platform that leads to positive behavior change.
“It’s one thing to excite new clients with our ideas during a pitch, but the proof that our work is succeeding, is when existing engagements generate positive results – and then those clients start to look for other assignments where Evoke can make an impact,” Dennelly says.
Other key moves and additions include the appointment of Richard Marshall as managing director of Evoke Health New York; JC Parker as executive creative director of Evoke Health New York; Deb Silverman as VP, strategic planning of Evoke Health Philadelphia; and several VP client partners, including Desmond Yuen, Elissa Sherman, and Katherine Menges.
To meet the needs of a growing agency, Evoke opened the doors to expansive new office space that was developed in a state-of-the-art, LEED-certified building in lower Manhattan. In addition to the great views of an ever-inspiring city, the office offers a more open work environment, which is critical for the agency’s collaborative, fast-moving approach. “Teams are more in sync when they can meet quickly around their desks or grab a table in the café to talk about what’s best for the project, rather than pass things down the line via email and attachments.” Marshall says. Similar renovations have also enhanced the Philadelphia office space.
The year ended with another significant achievement – being designated a “Best Places to Work” in both New York City and Philadelphia. Executives believe that the award shows talented employees are finding Evoke Health a place to be inspired, challenged, and nurtured, while having a blast doing it. “We’ve always believed that a truly great organization starts with attracting and retaining great people,” Connolly says. “Being named one of the Best Places to Work is a testament to our commitment to hiring the best people, and creating a culture where creativity and great work thrive for many of the world’s most ambitious health brands.”
Evoke Health also earned several digital innovation awards. The awards included multiple “Best in Benchmark” awards for its 2012 digital marketing performance from TGaS Advisors, as well as three accolades from the Web Marketing Association.
Structure And Services
Evoke Health is a full-service, multidisciplinary consumer agency that partners with leading pharmaceutical, biotechnology, device and diagnostic, and wellness/lifestyle companies. According to executives, Evoke – born at the crossroads of creativity and technology – has proudly built on this heritage to innovate, integrate and inspire, across every platform and channel: general advertising, digital, social, mobile, and relationship marketing all working together in the service of creating the most powerful, lasting human conversations possible.
Agency leaders say this innate ability to integrate disciplines and talent not only offers a true differentiator from competitors, it creates more unexpected, vibrant brand narratives that travel effortlessly across every medium. It all begins with the HUMANIZE process – a comprehensive strategy ethos that includes brand planning, experience strategy, science and medicine, measurement and analytics, and program operations.
“Of course, none of this matters without the ability to flawlessly execute,” executives say. “And the account and project management teams at Evoke Health are dedicated to doing just that.” Client partners work seamlessly with brand teams to bring their vision to life. In addition, dedicated regulatory staff and project managers have a detailed understanding of the submissions process across all channels and collaborate with strategy and creative to ensure that the best work meets all requirements and can be delivered on time.
Executives say Evoke Health aspires to be the go-to partner for the most ambitious health brands – industry leaders that are committed to breaking from tradition and dogma and finding a better way to talk to consumers. The agency is excited about its current roster of clients and deeply appreciates their partnership. In the coming months, the primary goal is to seek out additional partners who feel this more human approach to health and wellness is right for them.
“So much has changed in the health and wellness space, starting and ending with consumers,” Connolly says. “They have all the power. They dictate who they want to talk to and how those conversations take place. The old tactics don’t work anymore. Evoke will thrive with clients that recognize this shift and see the value in our approach – building relationships that are not just about brand awareness, but real brand value, trust, respect and authenticity.”
2013 was a record year for philanthropy at Evoke. Recognizing that selfless acts are most successful when left in the hands of a passionate staff, a team of dedicated Evoke employees dramatically increased last year’s fundraising for Movember.
Putting their own twist on the nation-wide campaign to support men’s health issues, which they dubbed “Mo`Voke,” employees created evokehealth.com/movoke along with several videos and distributed it on the agency’s social media channels. The effort garnered national attention and the team was able to raise more than $4,000 in donations for the cause – a 344 percent increase from the prior year. The agency also participated in fundraising and held events to support New York Cares, Youth Service Inc., and the National MS Society.