FCB Health Network: 2019

 

FCB Health Network

100 West 33rd Street
New York, NY 10001

Telephone
212-672-2300
E-mail
[email protected]
Website
fcbhealthnetwork.com

WINNER
Network of the Year

Best Experiential Campaign (Area 23 on Hudson and Studio Rx Productions)

 

 

Over the last 40-plus years, the FCB Health Network has created ideas and built businesses. But more than that, network executives say, it has launched companies and careers, evolved and excelled, and along the way touched the lives of the countless millions affected by hundreds of diseases and conditions. “If greatness is truly determined by the legacy that you leave and the lives that you impact, then the FCB Health Network stands alone in its achievements,” network leaders say.
Through 2018, management is proud of the network’s 30 offices, almost 2,000 people, 100 new-business-wins, 2018 Cannes Lions Health Network of the Year, Most Creative Agency nine out of the last 10 years, diversity in its leadership, and commitment to its culture. “And, this past year solidified its position as the most integrated group of bad-ass advertising professionals in the industry,” the leadership teams says.

Recent accomplishments

FCB Health Network’s work impacted millions of lives, reaching those battling disease states like lung cancer, HIV, endometriosis, multiple myeloma, CLL, MRSA, arthritis, opioid addiction, and diabetes; as well as therapeutic categories such as excessive sleepiness and hyperhidrosis, management says.
Memorable new clients include Novartis, Exact Sciences with Pfizer, Dermira, AstraZeneca, Sandoz, Gilead, Lilly, Boehringer Ingelheim, Bayer, Strongbridge Biopharma and Takeda, while countless launches of potential blockbusters and new indications resulted in the network working with 19 of the top 20 pharma companies and innumerable startups and biotechs.
FCB Health Network expanded into exciting new markets. FCB Health Brasil launched in August as the network’s first foray into Latin America. The network expanded its European presence with new agencies in Amsterdam, Frankfurt, and Zurich. Also, its ICC and FCB Halesway agencies rebranded to FCB Health London and FCB Health Hampshire respectively to better showcase the FCB Health Network’s global reach.
On the awards circuit, the network took home several “Network of the Year” titles from major awards programs, including the “Network of the Year” award from Cannes Lions Health. The London International Awards named it Global Health & Wellness Network of the Year and Regional Health & Wellness Network of the Year, while DTC Perspectives named it Most Awarded Network and New York Festivals Global Awards named it Global Healthcare Network of the Year. FCB Health also took home several Manny Awards, with agency Area 23 taking home the coveted trifecta of Agency of the Year, Most Admired Agency, and Most Creative Agency (for the second year in a row).
Several network agencies brought home coveted awards. FCB Health New York was named to MM&M’s inaugural Best Places to Work list. Area 23 had a phenomenal 2018, sweeping the podium at the Manny Awards for the second year in a row, taking home Agency of the Year from Clio Health, and receiving Most Awarded Agency from The Creative Floor. Also, Area 23 president Renee Mellas and FCB Health Network’s chief creative officer Rich Levy were named to MM&M & PR Week’s Health Influencer 50 list.

STRUCTURE AND SERVICES

Three new offerings were launched out of FCB Health Network’s New York headquarters: BX – Brand Experience Design Group, Studio Rx Productions, and Solve|d.
BX is a full-service branding agency dedicated to the development of verbal, visual, and sensory brand identities across healthcare and wellness. According to network leaders, it is the only branding group with deep connections to a range of disciplines in the healthcare marketing industry, including medical, media, analytics, digital, and broadcast production.
Studio Rx Productions expanded the network’s capabilities to include innovative filmmaking, animation, and experiential services.
Management says Solve|d enhanced the network’s evidence-based planning and execution of its clients’ healthcare marketing strategies and tactics though marketing analytics, predictive modeling, media planning and buying, CRM strategy, data visualization, multidimensional segmentation, KOL mapping, and more.
The FCB Health Network also infused its renowned medical education agency Hudson Global with agency Area 23’s creative and comprehensive AOR services to launch the rebranded Area 23 On Hudson.
The network welcomed 643 talented new staff, while an “astounding” 20 percent of staff received promotions, management says. In April, the network hired its first-ever president of FCB Health Europe, industry veteran and longtime IPG partner Joerg Hempelmann. Hempelmann then recruited executive creative directors Jamie MacCarthy-Morrogh and David Prater to oversee Europe, followed by the appointment of Michael Le Brocq as European strategic planning director.
In August, FCB Health Brasil recruited creative powerhouse duo Diego Freitas and Mauro Arruda as its managing directors.
Former chief strategy officer Mike Guarino was appointed chief commercial officer to amplify the network’s global strategy and continue its success.
Tammy Fischer was named co-managing director of FCBCure in May along with managing director of all the network’s specialty agencies.
Ludovic Moulin was recruited as co-managing director of FCB­Cure, bringing enhanced DTC expertise to the growing full-service agency.
Mardene Miller joined creative principal Kevin McHale as co-managing director of Neon, reuniting the duo.
Ariel Buda-Levin added managing director of FCBVIO to her duties, which also include managing director of ProHealth.
Renee Mellas and Tim Hawkey of Area 23 were elevated to president and chief creative officer, respectively, based on their record of success.
Management says more than 1,300 people applied for FCB Health Network’s internship program and the network continued to go above and beyond with its dedication to diversity and inclusion with REBOOT. In spring and winter of 2018, the network launched two eight-week REBOOT programs with classes of five veterans transitioning to the workforce after completing their military service. “In its next phases, REBOOT will continue to enhance its efforts within the veteran community, while also equipping returning caregivers with the experience they need to succeed in the healthcare advertising world,” management says.
Proactive career management continues to be a major priority for network leadership. This ideology prioritizes employees’ strengths and interests, providing them with opportunities to transfer to a new piece of business, a new specialty, a new agency, or even a new country. “Because FCB Health Network consists of so many different types of world-class agencies, clients and capabilities, we are uniquely capable of giving talented individuals an opportunity to evolve their careers in amazing ways without ever leaving the FCB Health Network family,” says CEO Dana Maiman.
According to the leadership team, talent also had access to various groundbreaking events and educational programs, including a copy apprenticeship and a medical strategy workshop. Additional learning and development programs included the network’s one-to-one career development program called Moxie, the out of office series that allows entrepreneurial employees to showcase their side hustles, and its access to getAbstract: the world’s largest online library of business book synopses. Meetups and First Fridays allowed staff to share informal presentations covering topics from creative, to digital, to client tips and everything in between. The network also hosted its first ever Adobe Creative Jam – a cross-discipline, cross-agency boot camp and Creative Cloud challenge. SEAL and SEAL X were 3.5-day boot camps where high-potential account and creative leaders engaged in in-depth customized simulations, peer feedback, and coaching to further develop their talents.
The network hosted a stellar group of experts who shared their insights during its 2018 NEXT: Innovation Week conference, where speakers from the likes of IBM, Snap Inc., Facebook and HP showcased their latest offerings and insights. The network also implemented revolutionary recruiting programs at Afrotech and MAIP Greenhouse and so much more.
FCB We is the network’s internal initiative committed to creating interconnectivity while promoting diversity as a part of the agency’s fabric. FCB We offered peer-to-peer learning opportunities throughout the year around critical diversity issues that matter to the FCB Health community. In 2018, FCB We hosted Brave Conversations, and launched a program to bring staff from different walks of life together in an informal environment to foster community.
“We don’t just talk about health, we invest in the health of our employees,” says Lisa DuJat, chief talent officer. With onsite services like a chiropractor, physical therapist and acupuncturist as well as, flu shots, blood pressure screenings, a meditation room, and brand-new desk bikes, the network “walks what it talks.”

FUTURE PLANS

In the spirit of “Never Finished,” the agency’s operating philosophy, management says 2019 will continue the agency’s expansion with additional physical space, additional offices in key markets and even more team members joining (or rejoining) from all over the globe. “This is an exciting time to be at FCB Health,” according to Maiman. “When your goal is to touch the lives of billions of people around the globe, there’s no time to be content with what you’ve done in the past. We’re all looking forward.”

PHILANTHROPY/CITIZENSHIP

The coffee bar at the network’s Manhattan flagship raised more than $100,000 for Stupid Cancer and a selection of organizations that assisted communities recovering from devastating disasters like the California wildfires.
In May, FCB Health New York launched its pro-bono (Clio and Creative Floor Award-winning) campaign “Not Out of the Water” in partnership with Colin’s Hope to raise awareness for uncommon drowning symptoms and ways to prevent drowning.
FCB Health New York additionally continued the agency’s ongoing commitment to “Blood Equality” – a pro-bono advocacy and awareness campaign in partnership with the Gay Men’s Health Crisis (GMHC). “Blood Flags” brings attention to the U.S. government’s flawed revision to the lifetime ban on gay, bisexual, and transgender male blood donors, which now requires a 12-month period of celibacy prior to donation.