FCB Health Network president and CEO Dana Maiman announced today that Chris Seda has joined the award-winning Network as senior vice president and director of product design.
In his newly created role, Seda will build and lead the Network’s new digital product design practice, which will offer a wide breadth of digital expertise, including web, mobile, apps, voice and experiential product design. He comes to FCB Health Network from Dentsu 360i in New York, where he spearheaded experience design and product design capabilities. A digital native, Seda brings years of experience as a leader and practitioner of user-centric digital design.
“Chris brings an essential capability to our teams,” Maiman said. “2018 was a phenomenal year for us, from the sheer number of integrated businesses we launched. This year will be no different. We are Never Finished innovating and expanding our product offerings and Chris will be at the helm of revolutionizing our digital experience proposition.”
“I have been paying close attention to the FCB Health Network over the years, from their impressive client roster to their inspiring creative, and I’m thrilled to now be a part of it,” Seda added. “My goal is to help bolster our multitude of digital offerings and complex digital projects, including experiential and voice user interfaces.”
About FCB Health Network
FCB Health Network is one of the world’s most awarded communications networks, focused on creating game-changing marketing solutions for consumers, patients and healthcare professionals. With specialized units covering a wide range of wellness practices, FCB Health Network employs more than 1,800 people across an extensive global network, delivering multichannel capabilities that include DTC and HCP communications, professional education, branding, scientific services, strategic planning and media services. Its integrated agency offering includes Area 23, AREA 23 ON HUDSON, BX – Brand Experience Design Group, FCB Health Amsterdam, FCB Health Brasil, FCB Health Canada, FCB Health Frankfurt, FCB Health Hampshire, FCB Health London, FCB Health New York, FCB Health Zurich, FCBCure, FCBVIO, Mosaic Group, Neon, ProHealth, Solve(d), Studio Rx, Studio Rx Productions and Trio. The FCB Health Network was named “Agency of the Year” by Med Ad News in 2006, 2009, 2015 and 2017, and by Medical Marketing & Media in 2007, 2010, 2015 and 2017. In eight of the past nine years, an FCB Health Network company has received “Most Creative Agency” honors. Cannes Lions, the world’s preeminent annual creative awards festival, named its Area 23 unit “Healthcare Agency of the Year” in 2017, and named FCB Health Network “Healthcare Network of the Year” in 2018.