FCBCure: 2019
FCBCure, An FCB Health Network Company
5 Sylvan Way
Parsippany, NJ 07054
Telephone
973-451-2400
E-mail
[email protected]
Website
fcbcure.com
Quick Facts
Accounts
Account wins 14
Active business clients 13
Brands by 2018 sales
Brand-product accounts held 25
Services mix
HCP 75%
DTC PT 25%
Client roster
Alexion
Allergan
Aquestive
Arena
Bayer Healthcare
Bayer Oncology
Ferring Pharmaceuticals
Heron Therapeutics
Merck Sharp & Dohme
Novo Nordisk
QED
Shionogi
Vertex Pharmaceuticals
FINALIST
Agency of the year, category II
Best interactive physician campaign
With 14 new business wins in 2018 and four wins already in 2019, FCBCure executives say the agency is on a roll. “Add to that the agency’s huge win with the hiring of creative industry titan Ludovic Moulin as Managing Director, along with the reformation of its powerhouse leadership team, there is now an unstoppable force poised to emerge as a HCP/DTC/patient communications juggernaut,” management says.
2018 was a year of continued transformation for FCBCure. “And we are delving deeper than ever before into collaboration with our clients,” says Tammy Fischer, Managing Director, FCBCure. “We are empowering our clients to take calculated risks- acting as true growth partners. I’m truly excited about the future of our organization with Ludovic as my partner.”
“I am so thrilled to be collaborating with Tammy and everyone at FCBCure, and I am committed to guiding my clients toward emotional and creative omnichannel ideas that are strongly influenced and connected by consumer experiences,” Moulin says. “Our clients want this. We want to create a safe creative space for clients and teams to be more daring and innovative. To nurture and encourage the brand’s authentic creative voice.”
Recent accomplishments
In 2018, FCBCure brought in 14 new pieces of business, including Bayer, Merck, FerringUSA, Shionogi, QED Therapeutics, Aquestive, Alexion, Allergan and Arena, to name just a few, management says.
On the awards circuit, FCB Health Network overall was celebrated with the coveted “Healthcare Network of the Year” designation by Cannes Lions, along with “Global Healthcare Network of the Year” from New York Festivals Global Awards, and both “Global Health & Wellness and Medical Network of the Year” and “North America: Regional Health & Wellness and Medical Network of the Year” by the London International Awards.
STRUCTURE AND SERVICES
In 2018, FCBCure grew by more than 60 employees, including many returning staff, bringing the agency’s total number of employees up to 160. The new executive team at the helm is driving the momentum at FCBCure: Fischer expanded her role within the FCB Health network managing specialized agencies, to include managing director of FCBCure, and brought Moulin on as her managing director partner and Mike Dennelly as head of consumer and professional strategy and engagement, with FCB Health veteran Dania Alarcon, PhD, leading medical. According to leaders, FCBCure is now well positioned to be a DTC/HCP/patient powerhouse.
Tanya Weschke and Alise Duvall returned to the FCB Health network as management directors. Jo-Anne Callahan was promoted to management director and longstanding FCB Health veteran Joe Lenza to management director. Elisa Wright and Anthony Turi joined the network as creative directors.
“FCBCure joined FCB Health Network three short years ago and in that time we’ve transformed the agency so that it meets the exceptionally high standards of the network set by the CEO and President Dana Maiman,” Fischer said.
“We have the unique ability to compete with Manhattan-level agencies while based in our clients’ backyards,” Fischer says of FCBCure’s New Jersey location. “While we are part of a local community, we are always thinking globally. Our medical team is world-class. Their knowledge and collaborative spirit are unparalleled and wholly unique to us.”
In addition to the agency’s in-house expertise, FCBCure has access to the network’s wealth of capabilities, particularly Solve|d, the network’s data offering, which has enhanced the evidence-based planning and execution of FCBCure’s clients’ healthcare marketing strategies and tactics though marketing analytics, predictive modeling, media planning and buying, CRM strategy, data visualization, multidimensional segmentation, KOL mapping, and more, management says.
FUTURE PLANS
The FCBCure leadership team says internally, the health, fitness, and wellness of agency talent is a major focus for executives in 2019. Leaders are developing a variety of programs focused on health, food, physical activity, and self-care. “We have a great opportunity to become an agency of movement,” Moulin says. “Much of our work involves sitting in front of the screen, but the brain is powered by the body, and movement helps balance our brains and bodies. We’re working to incorporate daily practices that encourage self-care. Because ultimately it makes for better connected creative work for our clients.”
Purpose will always drive the agency forward. “We’ll put greater emphasis on how our brands and clients live in the real world, and we will continue to take risks and embrace the unexpected,” Moulin says.
PHILANTHROPY/CITIZENSHIP
According to the agency’s leadership team, at the heart of everything FCBCure does is purpose and community service, which are a huge priority for the driven agency. Pro-bono work in 2018 included patient materials to raise awareness of and to educate patients about hemophilia. The agency also created materials for and was heavily involved in HIV awareness around World AIDS Day. FCBCure also promoted the AIDS Walk, Wear Red Day, and Amazon Smile. Many employees spent time at Philadelphia Children’s Hospital.
“Our agency immerses itself in the world around us,” Fischer says. “We connect to the people suffering from the disease states we’re working with our clients to treat. We’re engaging with and striving to understand those suffering. Purpose-driven means personally committing to connecting to the industry we serve.”
