Fingerpaint acquires managed markets firm 1798 and elevates employee programs with Thrive Global
As part of Fingerpaint’s continued commitment to bring forward the best opportunities to their clients, the full-service health and wellness marketing agency acquired 1798, a market access and commercialization firm located in La Jolla, Calif. The 60-person team at 1798 specializes in developing tailored market access and commercialization support programs for drugs at any stage in the product life cycle (from early to late product stages). The acquisition will allow Fingerpaint to offer their life sciences clients a wealth of new healthcare consulting services, including patient and provider access services, financial impact analysis and analytics, competitive intelligence, pull-through solutions, account leader support materials, and training materials.
“With the acquisition of 1798, Fingerpaint will be able to assure our life sciences clients that we can provide the full continuum of market access planning and commercialization support services to successfully assist them in building their brands and launching new products,” said Ed Mitzen, founder of Fingerpaint. “We are honored and excited that 1798 is joining the Fingerpaint family.”
Fingerpaint in January announced a new partnership with Thrive Global aimed at educating employees through personal health and wellness content and empowering them with the tools they need to improve productivity and manage stress. Agency managers say the partnership will kick off the re-launch of Fingerpaint University, a comprehensive, agency-wide training plan aimed at enhancing Fingerpaint’s people first culture.
“An agency is only as good as its people and our priority at Fingerpaint has always been to nurture our talent by creating a healthy and empowering work environment,” Mitzen says. “Thrive is leading the conversation in corporate well-being, and we’re thrilled to bring their insights and technology to the Fingerpaint team.”
Thrive Global will offer Fingerpaint a robust platform geared at finding new and exciting ways to engage employees. Fingerpaint will also have access to the Thrive app that allows them to interact with tailored health and wellness programming on a daily basis. Additionally, with Fingerpaint University, employees will be able to participate in peer-to-peer education, instructor-led trainings, eLearning, a speaker series, panel discussions, bootcamps and more.
“Our Thriving Performance experience is built on the foundational principle that employee well-being fuels sustainable peak performance,” says Joey Hubbard, chief training officer at Thrive Global. “We’ve worked with the world’s leading scientific institutions and experts to help individuals improve their well-being and resilience, while helping organizations reduce burnout and increase retention.”
With company culture as one of Fingerpaint’s core values, Fingerpaint’s leaders say the agency is continually finding new ways to invest in its people. Along with Fingerpaint University and its partnership with Thrive, Fingerpaint also announced a new, flexible vacation policy and improved 401(k) matching policy rolling out in 2020.
