Fingerpaint hires industry veteran to lead marketing and business development initiatives

 

Fingerpaint has added Colleen Carter, who agency leaders describe as an “industry superstar,” to lead the agency’s marketing and business development efforts.

In this newly created position, Carter will oversee marketing functions including branding, corporate marketing, marketing communications, and business development. She will work closely with her peers on the senior leadership team across all five locations and report directly to Fingerpaint’s founder, Ed Mitzen.

With more than 25 years of experience, Carter has demonstrated success in the healthcare advertising industry. She began her career by moving up the ranks in account management before shifting her focus to business development. In this vertical, Carter has been responsible for driving millions of dollars in revenue growth, as well as partnering with clients to introduce optimized agency offerings.

Most recently, she was chief experience officer at Concentric Health Experience. Previously, Carter spent eight years at Juice Pharma Worldwide, rising to executive vice president, business development.

According to Fingerpaint, Carter is highly regarded as an inspirational leader. She has presented innovative and stimulating workshops for ADCOLOR, MM&M, the Healthcare Businesswomen’s Association (HBA), and more. She has earned awards from the HBA, among other organizations, and serves on the board of trustees for The Edward Hopper House Arts Center and as a board member for Rutgers Design Thinking.

“Colleen will help us take Fingerpaint to the next level,” Mitzen says. “We’re in an era of truly explosive growth and are excited to create this position for Colleen, who will no doubt provide invaluable support to the agency.”

According to Carter, her professional focus has always been on “finding purpose, inspiring people, and growing business.”

“I’m excited to join Fingerpaint, where I’ll be able to focus on all three, and where the passion the entire agency brings to its work is truly contagious,” Carter says.