CONSHOHOCKEN, Pa. – Fingerpaint, an independent, full-service, nationwide marketing agency, proudly announces Lara Viau, health and wellness industry veteran, as head of account service in the Conshohocken, Pa., office.
In her new role, Viau will oversee client relationships and account service, and she will strategically lead clients and agency teams to solve even the most complex marketing challenges for brands. Viau brings over two decades of marketing experience to the health and wellness agency, and as the agency continues to grow across the country, Viau will act as an integral member of the leadership team at Fingerpaint.
“I am excited to join this vibrant, people-first agency,” said Viau. “Fingerpaint’s independent nature and creative chops keep the agency agile, and I look forward to crafting the perfect, customized experience for each of our clients that is tailored fit to their business needs.”
Viau joins Fingerpaint from Digitas Health, where she was an SVP, group account director. During her tenure at Digitas, Viau led a pharmaceutical portfolio that delivered $30 million in annual agency revenue, which was 50% growth since she began at the agency in 2013. She has led strategy and implementation of multiple integrated launch campaigns across various disease categories, while she also acted as a lead for pitch opportunities for the agency.
“2019 was a huge year for our agency, and we know that Lara will help propel us forward to our continued growth and success,” said Andy Pyfer, who leads Fingerpaint’s Conshohocken office. “Her industry knowledge and hunger to explore all that is new will make her a force to be reckoned with.”
Reset your expectations of a health and wellness agency. Independent by design, with integrated talent across five offices in New York, Pennsylvania, Arizona, New Jersey, and California, Fingerpaint is committed to creating and executing meaningful brand experiences that are never paint by number for healthcare providers, care partners, and patients.
In 2020, Fingerpaint acquired 1798, a market access and commercialization firm located in La Jolla, Calif., adding to its portfolio of services in support of biopharma customers. Fingerpaint was named 2019 Agency of the Year by Med Ad News, and in 2018, it won the Heart Award from Med Ad News for its commitment to philanthropy and social causes. Additionally, it has been on Inc. Magazine’s list of the 5,000 Fastest-Growing Companies for the past seven years. Founder Ed Mitzen was honored as 2016’s Industry Person of the Year by Med Ad News. Visit us at fingerpaint.com and follow us on Facebook, Twitter, LinkedIn, and Instagram.