Fishawack Health amplifies US Marketing leadership team with appointment of Celine Vita as Chief Growth Officer
WASHINGTON, DC, Aug. 10, 2023 — Global commercialization partner Fishawack Health (FH) has announced that veteran marketing executive Celine Vita has joined its US Marketing leadership team as Chief Growth Officer. In this role, Vita will be responsible for expanding the portfolio of the business by leveraging FH’s broad capabilities to engage clients seeking innovative commercialization solutions from advisory to implementation and across the product life cycle from preclinical to post-launch.
“Celine has more than 25 years of leadership and business transformation experience,” said Mario Muredda, President, Marketing. “Her exceptional knowledge of the industry and her expertise in developing multidisciplinary solutions will play a vital role in driving growth, innovation and success.”
“Celine will help us shape and drive the company’s evolution by ensuring we partner with clients to apply science, strategy, creativity and technology to develop authentic and relevant brands that create growth and improve health. With her insightful and innovative spirit, coupled with an eye for engagement and partnership, Celine will support not just FH’s growth, but the growth of our clients’ business as well,” he added.
Prior to joining FH, Vita served as President of Centron, an independent healthcare agency located in New York. Before Centron, Vita was at CDM New York for 16 years, rising through the ranks from Senior Account Executive to finally as Associate Partner, Director of Business Growth.
“The collective momentum happening at FH right now is what attracted me to the agency,” said Vita. “When I look at Fishawack Health, I see a company poised to unleash exciting new opportunities for growth.”
“I see a desire to examine not only what makes this agency’s offerings compelling today, but equally how it can expand and augment to be compelling tomorrow. And by doing so, FH is redefining what it means to be a true partner — connecting its commercialization capabilities to help clients achieve and advance their marketing objectives.”
Vita will be based in FH’s New York office, where she will collaborate with Marketing colleagues and FH’s community of experts in Consulting; Medical; Policy, Value, Evidence and Access; and Digital Experience Technology across 19 global hubs spanning North America, Europe and Asia.
About Fishawack Health
Established in 2001, Fishawack Health is a purposefully built commercialization partner for the biopharmaceutical, medical technology, and wellness industries. Its 1,500+ experts combine their knowledge and expertise across its core disciplines –– Consulting; Medical; Policy; Value, Evidence, and Access; Marketing; and Digital Experience Technology — to create the connections that make better health happen. Fishawack Health partners with its clients to navigate the complex and rapidly changing healthcare ecosystem. Together, its experts realize the potential of strategies and solutions to accelerate innovation that improves lives. Visit www.fishawack.com.
Source: Fishawack Health
Reuters
