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The Pulse of the Pharmaceutical Industry

FreshBlood Embraces Integrated Marketing Expert Tom Panchak

Written by: | | Dated: Tuesday, March 29th, 2016

Panchak Named Senior Digital Strategist at FreshBlood’s Consortium of Healthcare Industry Experts


San Francisco, CA, March 29, 2016 — FreshBlood Health Market Consultants, a next-stage creative consultancy for the healthcare industry, is adding breadth to its digital heathcare marketing expertise with the addition of Tom Panchak, world-class expert in Integrated Marketing.

Panchak brings over 20 years of healthcare sector marketing expertise, with a focus on integrated and multi-channel marketing strategy. Panchak’s career spans early experience in CPG with Pepsico’s Quaker Oats business before moving to Warner-Lambert and Pfizer where he held management positions in sales and marketing. After completing his second graduate degree in the Management of Information Technology in 2001, Tom moved fully into the field of integrated marketing.

“Our goal at FreshBlood is to provide the very best talent the healthcare industry has to offer. The addition of Tom Panchak to our ranks makes FreshBlood’s digital and integrated marketing offering second to none,” said FreshBlood CEO Robert Finkel.

Before joining FreshBlood, he worked at at Johnson & Johnson and Intuitive Surgical, where he led in the creation of digital marketing platforms and award-winning online patient and professional ad campaigns for billion dollar brands. Panchak was appointed as the founding Chairman of Digital Acceleration for the Johnson & Johnson medical device sector, where he presided over the adoption of best practices in paid, earned, shared and owned media across multiple business units.  His tenure there also garnerd him four James E. Burke Marketing Awards for Breakthrough Media, Digital Marketing, Internet, and Integrated Campaigns.

“FreshBlood is proving to be highly influential in the evolution of brands and products, which I find irresistible as a marketer,” said Tom Panchak. “I look forward to working with Robert and the rest of the team to bring winning solutions to their clients across every platform.”

About FreshBlood

FreshBlood is a unique creative consultancy headed by former agency principal and global creative director, Robert Finkel – one of the healthcare industry’s most respected and award-winning marketers. FreshBlood’s consortium of health market experts includes health industry executives, select physicians, and top-tier creative talent. The creative consultancy’s primary focus is emerging biopharma and medical device companies that need innovative thinking, deep expertise, and senior-level experience. The FreshBlood team has a rich, collective history of building and sustaining successful brands and commercial franchises within the healthcare sector.

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