ghg | greyhealth group: 2017
ghg | greyhealth group
200 Fifth Avenue
New York, NY 10010
Telephone: 212-886-3000
E-mail: [email protected]
Website: ghgroup.com
Winner
Best Point of Care Campaign
ghg | greyhealth group had another consecutive year of growth, fueled by breakthrough, multichannel agency launch campaigns, innovative medical education, healthcare-access programs, and cutting-edge health IT. “As a recognized leader in partnering with medical affairs for ‘pre-commercialization,’ ghg achieved high growth in our scientific and value-based communications,” agency management says.
The Year’s Accomplishments
ghg works with some of the world’s most influential companies, creating everything from TV and digital content, to CRM, mobile apps, and virtual-reality experiences. “We have forged partnerships with some of the industry’s biggest game-changers, such as IBM Watson and Vice (Tonic),” agency executives say. “We have also invested in tomorrow’s technology leaders, including OptimizeRx, ScrollMotion, and Text4Baby (recently featured in an exhibit at the Cooper Hewitt, Smithsonian Design Museum).
“But what truly differentiates us, beyond award-winning campaigns and high-science initiatives, is the reputation we have acquired as inventors of healthcare solutions – we have built, designed, and/or developed the following: the Quitter’s Circle app for Pfizer’s Chantix brand, which was the first healthcare app on the Apple iWatch; the Metastatic Breast Cancer Advisor with IBM Watson – an AI program that allows patients, physicians, payers, and policy-makers to access 10 years of global research on metastatic breast cancer; our Colgate team created the Gum Health Physical to aid in patient education, awareness, and compliance; and our Trumenba team supplied the first branded Facebook page in Pfizer’s history, helping that company usher in a new era of social sharing,” management says.
According to agency executives, ghg continues its thought leadership and original research, building on its research into the “Chief Health Officer (CHO),” the women who make the majority of healthcare decisions, with new studies about Millennials, Generation X and Health Activators, in partnership with Kantar Health. “Our white paper, ‘The New World of Healthcare: What Millennials Want,’ explores this quickly growing, soon-to-be-primary healthcare consumer cohort, which is changing the industry with its unique outlook, preferences, and habits,” executives say. “Our white paper, ‘Generation X: An Untapped Market for Health Marketers,’ shows how to engage this vital audience for health products and services that grows in influence and impact daily.”
According to management, the agency’s thought leadership continues to inform its work. “In a recent campaign for Trumenba, ghg kept mindful of the complex role moms can play as influencers while teenagers are starting to make their own health decisions,” ghg executives say. “The campaign adopted a convivial tone to educate both moms and kids about the spread of meningitis B (through kissing, sharing utensils), moving the message from risk to solution.” The TV spot was shown during the 2016 summer Olympics, and the campaign appears on the Trumenba home page.
In another ghg campaign tied to the Olympics, Essilor partnered with April Ross, Olympic medalist in beach volleyball, to highlight the scratch and impact resistance of Xperio UV polarized sun lenses. Executives say the TV spot featured a high-impact, super-sandy game of beach volleyball to prove that the lenses are all wear and no tear.
“Over the past decade, ghg has earned a reputation for strategic leadership medical education, market access, and creative excellence across the globe,” executives say. “To support our clients in today’s connected world, we’ve built a network of more than 550 experts, including PhDs, MDs, vets, nurses, and top digital and creative talent.”
According to ghg, “Electronic health records (EHRs), the evolving role of pharmacy, and mobile are spurring profound changes in the way health and wellness are managed, and they are all top of mind for ghg as we develop best-in-class programs for our clients. Our expert interdisciplinary team includes digital strategists, health system experts, pharmacy experts, health economists, data analysts, and EHR channel partners with the ability to plan, execute, and measure successful programs.”
In 2016 ghg acquired The Lathe, a digital design and development company focused exclusively on helping healthcare organizations utilize technologies to connect patients, caregivers, and professionals. “The Lathe has pioneered innovative mobile solutions in chronic and rare disease for major pharmaceutical companies,” executives say. “Together, ghg and The Lathe will create novel solutions for healthcare providers.”
Structure & Services
The agency offers professional/Rx promotion; DTC/OTC; CRM; consumer marketing; strategic consulting; branding & identity; digital and mobile marketing; electronic health records channel marketing; professional medical education; patient medical education; digital medical education; market research and analytics; market access strategy; publication planning; sales training; scientific visualization; contract sales; managed-care marketing and HEOR; and public relations.
In terms of promotion, ghg has locations in New York City; Summit, N.J.; Kansas City, Mo.; and London. ghg medical education units are Phase Five Communications, located in New York City; IMsci in Stamford, Conn.; and DarwinGrey in Oxfordshire, UK. The agency’s digital/mobile units are ghg Healxx Digital Health and The Lathe, both in New York City. The access strategy and HEOR unit WG Consulting is based in New York City and High Wycombe, UK. Scientific visualization is located at Hurd Studios in New York City and contract sales is located at OnCall in Cincinnati, Ohio.
Philanthropy/Citizenship
ghg’s philanthropic work with the Jed Foundation continues to be highly rewarding, as major progress is under way to address the emotional health challenges of young adults on campuses nationwide.
“At ghg, we believe ‘Communication is the Cure,’” executives say. “It’s the way we live, and what we do for our clients every single day.”
ghg also continues its work for the Jericho Project, a nonprofit dedicated to ending homelessness at its roots by enabling formerly homeless or at-risk individuals and families to lead independent lives.
CEO Lynn Vos was a founding board member of both the Jed Foundation and MMRF, a pioneering cancer research foundation. Among her other nonprofit boards were Jericho Project, YWCA NY, Healthcare Businesswomen’s Association, and more. Vos has incorporated her devotion to the public good into her leadership of ghg, encouraging employees to “give back.”
