NEW YORK, August 14, 2020 — Greater Than One (GTO), a New York-based integrated full-service health and wellness marketing agency, announced that Rebecca Mahadeva has joined as Global Chief Financial Officer. The appointment is designed to provide additional financial oversight to an agency becoming increasingly known as the health and wellness “Imagination Agency.” She will primarily be responsible for financial management of GTO Global.
Mahadeva joins after her latest position as Senior Vice President, Finance, at Syneos Health Communications, where she supported several business lines. Mahadeva previously served as a Corporate Controller at Syneos Health. Prior to that she was Assistant Controller of The New York Mets and started her career in the Audit practice at PriceWaterhouseCoopers.
“Rebecca’s background in providing critical financial reporting and offering operational insights was what we were looking for as we lay the foundation for our next stage of growing the agency,” said Kieran Walsh, President of Greater Than One. “She will be a key player in driving our business objectives.”
In explaining her desire to join the Greater Than One management team, Mahadeva noted the agency’s existing talent and the chance to partner with business stakeholders at all levels of the organization. “The finance team at GTO plays a critical role in supporting the business strategies that drive success,” she said. “It is very exciting to be part of the process that has been responsible for the significant revenue growth GTO has achieved over the past several years.”
About Greater Than One
Founded in 2000, Greater Than One Group is a privately held full-service global agency network that provides creative, digital, media, enterprise, analytics, social media and business consulting solutions to leading health and wellness clients around the world, with offices in in New York, San Francisco, Madrid, Barcelona, Milan and London. Made with Imagination™ and driven to improve healthcare for patients, families and all members of the medical community, GTO Group applies converged proprietary data-driven methodologies to question what is truly possible and deliver real-world results. For additional information, contact us at [email protected] or visit us at www.greaterthanone.com