GREATER THAN ONE APPOINTS BRIAN PETERSON IN NEWLY CREATED CHIEF DIGITAL OFFICER ROLE
NEW YORK, NY (July 8, 2022 – Greater Than One, a full-experience marketing agency focused on healthcare, announced that Brian Peterson has been appointed Chief Digital Officer, a newly created position. He will be responsible for providing clients at Greater Than One (www.greaterthanone.com) with transformative digital solutions through the agency’s Capability Convergence model, a solution designed to leverage Communications, Media and Technology to build robust health ecosystems for clients and their customers.
Peterson will report directly to Matthew Howes, President of Greater Than One.
“I’m excited to work with what is already a well-orchestrated team now in place at Greater Than One,” said Peterson. “An especially appealing factor in joining the agency was that it’s wholly independent, which will allow me to develop and integrate a customized model that can be scaled up or down for each client.”
Before joining Greater Than One, Peterson held top technology positions with other companies at the forefront of healthcare including GeneDx a clinical genomics and rare disease company which is an area that Greater Than One specializes in.
“When I first discussed the role of Chief Digital Officer with Brian, he was immediately drawn to our full experience capabilities and our independence,” said Howes. “His track record of supporting rapid growth with practical innovation and high impact solutions is just the type of background we need for his role as a member of our executive team heading up our enterprise technology studio and being guardian of our digital innovation capacity.”
According to Bindhu Gopalan, Chief Client Officer of Greater Than One, Brian’s role is key in the agency’s Capability Convergence model. “Brian sets the strategy and oversees the execution of digital technologies that connect humans, data, and content to create experiences that make people better. We’re in the process of expanding our digital innovation and enterprise technology capabilities and Brian allows us to better scale with clients as they grow.”
ABOUT GREATER THAN ONE
Founded in 2000 and included in the “Top 100 Agencies” by Medical Marketing & Media, Greater Than One is a full-experience marketing agency dedicated to healthcare, with specialized expertise in rare disease emerging science and technologies, care delivery, medical diagnostics and devices. Through the Capability Convergence(TM) model, customers are met with better healthcare experiences through content, context and connections to influence behavior and drive better outcomes. The agency is privately held, and employee owned.
For more information, contact us at [email protected] or visit us at www.greaterthanone.com.
An edited version of this press release appears in the August 2022 issue of Med Ad News.