Industry-renowned brand builder Jodi Brichan has joined Greater Than One (GTO), a New York-based integrated full-service health and wellness marketing agency, as chief growth officer. GTO executives say the appointment is designed to build on the agency’s growth momentum and help expand the agency’s offerings while diversifying its client base.

Also recently, the agency has opened an office in London, known as GTO Global, to bolster the company’s partnerships with marketers in the region. Management says this expansion is another milestone in the agency’s growth and reinforces the position of Greater Than One as a leading independent global healthcare agency.

With deep experience in clinical research, product commercialization, and organizational development, Brichan has held many senior-level roles at major pharmaceutical and global communications companies, including the Omnicom and Publicis communication networks. Her leadership has guided several successful product commercialization launches, award-winning advertising campaigns for Fortune 500 healthcare companies, successful business expansion and growth, and agency consolidation efforts. 

Most recently, Brichan led a wholly owned animal health subsidiary of an EU-based oncology company with chemotherapy products in Phase II and Phase III stage of development. Management says this role increased her understanding of commercialization challenges many pre-revenue companies face.

“Jodi’s breadth of experience in client organic growth and experience in overseeing high potential accounts is aligned with our vision of transforming what’s possible for our clients and their customers by creating the most imaginative solutions in health and wellness,” says Kieran Walsh, President of GTO. “Her entrepreneurial spirit and ability to make a profound impact have been instrumental in the success she’s had in her career.”

The position of chief growth officer is a new one for the agency and is intended to play a critical role in driving GTO’s growth and development.

Jodi Brichan

“Over the past 20 years, GTO has developed a robust service offering that appeals to small-to mid-size healthcare companies,” Brichan says. “My goal is to expand our client roster, increase awareness of GTO practice areas, and continue to imagine new solutions for today’s ever-changing client challenges.”

According to Walsh, opening the London office was “a logical step and aligns with our business growth strategy. Some of the most sophisticated healthcare companies in the world are in Europe and it’s critical we meet clients where they live to service them optimally. This adds to our already substantial presence there, which includes offices in Madrid, Barcelona and Milan.”

The office, which is headed by Kelly Hong, director of client services, global business,is providing full-service agency of record capabilities, including account management, creative strategy, digital solutions and social media.

“Opening an office in London will strengthen our service capabilities in this fast-growing European market,” says Elizabeth Apelles, GTO Group CEO. “We are seeing increased demand in this region for multifaceted healthcare marketing expertise and we have a track record of providing value for our clients with marketing that is bold, beautiful and creative.”