Greater Than One appoints new chief strategy officer
Health and wellness digital agency Greater Than One has hired strategic leader Andrew Bast as chief strategy officer. Agency leaders say the appointment further demonstrates Greater Than One’s intent to expand what’s possible in a new era of imagination for the agency, the industry, and its clients.
“Imagination is born from the convergence of strategy, creativity, and technology – a space where limits don’t apply, and where what’s possible can be made real,” Bast says. “The team at Greater Than One and I are known to be explorers of the ‘what-if’, and we invite every client to come with us, and imagine what is next.”
Bast joins GTO from Concentric Health Experience where as executive VP, director of strategic integration, he led dynamic, multidisciplinary, strategic consultancy teams to create transformative solutions for companies such as Novartis, Lundbeck, Novo Nordisk, Sunovion, and Sage Therapeutics. Before Concentric, Bast was in strategy at several other agencies, including Epsilon and Saatchi & Saatchi Consumer Healthcare. He spent his formative strategic years on a wide variety of brands, including Rexulti, Nexium, Seroquel, Gilead HIV, and Ameriprise Financial.
“Andrew is a passionate innovator of the strategic process, always working outside the box,” says Kieran Walsh, president of GTO. “This aligns with our vision of creating the most imaginative solutions in health and wellness for our clients and customers.”