Greater Than One gains new director of operational excellence

William T. Major has joined Greater Than One’s senior leadership team as director of operational excellence.

As leader of project management and creative services at GTO, Major will spearhead process optimization and system integration across all agency of record (AOR) work, which now comprises more than 60 percent of revenue at GTO, executives say.

“I look forward to building a best-in-class integrated service model at GTO,” Major says. “We have the people, we have the passion, and now we will have the enhanced processes to execute flawlessly as AOR for our clients.”

Major brings 30 years of experience in healthcare advertising to his role at GTO. For the last 16 years, he served as senior VP, director of agency excellence in the Omnicom Health Group, where he was responsible for the operations of three agencies: Harrison and Star, Biolumina, and Wild Type.

According to its executives, Major’s arrival at GTO represents an important step in cementing the agency’s foundation for continued growth as a full-service AOR. “Major is highly skilled in all areas of operations management, including project management, editorial, graphic services, art buying, video production, digital, and collaboration application services,” management says.

“I am thrilled to appoint Bill as GTO’s director of operational excellence,” says Kieran Walsh, president of Greater Than One. “I know that his disciplined approach to launch excellence will ensure that, as our business grows, we will continue to deliver best-in-class work for our clients.”