Guard Dog Brand Development Wins Bronze at the 2015 Aster Awards

NEW YORK–(BUSINESS WIRE)–The 2015 Aster Awards has named Guard Dog Brand Development ( a Bronze winner for the strategic design of the Corporate and Pipeline Brochure for ImmunoGen, Inc.

The Aster Awards, one of the largest national competitions of its kind, is hosted by Marketing Healthcare Today Magazine and Creative Images, Inc. This elite program recognized outstanding healthcare professionals for excellence in their advertising/marketing efforts for the calendar year 2014.

“Guard Dog is proud to accept this award for the strategic design work we have done for our client, ImmunoGen, Inc. This drives the point home of just how valuable the visualization of science is to effective business communications,” added Maria Casini, Co-Founder, Chief of Strategic Design, Guard Dog Brand Development.

The 2015 Aster Awards received nearly 3,000 entries from across the United States as well as several foreign countries. All entries are judged by industry experts and awards were issued for entries that received top marks from judges placing them in the top 16% of the nation for advertising excellence. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.

“We feel proud to have been honored among some of the best and most creative design in the world, particularly for the work we’ve done with our clients at ImmunoGen, Inc.,” added Camille DeSantis, Co-Founder, Chief of Strategy and Research, Guard Dog Brand Development.

About Guard Dog Brand Development®:

Guard Dog is an internationally recognized, award-winning, independent healthcare brand identity development company specializing in strategy, strategic design, business intelligence and research, and brand activation. Since 2007, Guard Dog has partnered with some of the world’s best known healthcare companies, emerging leaders in healthcare, and non-profits to establish and manage their corporate identities and those of their products. Guard Dog is a WBENC-certified, women-owned company and is a founding corporate member of the Customer Experience Professionals Association. For more information visit

Source: Business Wire Health