Guidemark Health Names Chief Strategy Officer

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October 19, 2015 (Parsippany, NJ): Guidemark Health furthers its commitment to its strategy and branding efforts by naming Martin Mannion as Chief Strategy Officer.

With 25 years spent in marketing and advertising agencies, Mannion brings substantial healthcare strategy knowledge as well as diverse disease category experience to the Guidemark Health family. Previously he was Chief Strategy Officer for IPG’s ICC Lowe. Prior to that, he spent over ten years with Y Brand, inVentiv’s brand strategy shared service. During his tenure with both companies, Mannion designed and executed customized, strategic solutions for multiple brands across all life-cycle phases.

With extensive US and global strategy experience with both HCP and patient audiences, Mannion is well versed in all aspects of product branding (Rx, biologic, device, OTC/lifestyle), franchise and portfolio architecture development, market conditioning, disease/condition branding, branding the science, and corporate identity branding. He will be expanding Guidemark Health’s current brand strategy and branding discipline with approaches and processes he has fine-tuned throughout his career.

“I can’t think of an organization I would be rather be part of than this one. It’s an exciting time for the Guidemark Health brand for so many reasons. I’m working with so many smart people who are helping build a unique offering that’s already making genuine differences in clients’ businesses.”

Martin is splitting his time between Guidemark’s Parsippany and Princeton offices. He is a New Jersey native and a graduate of Seton Hall University.