Havas Health & You names first-ever global chief marketing officer
Havas Health & You, the global health-and-wellness marketing network, named Megan Rokosh as global chief marketing officer. She will be unifying marketing efforts across all Havas Health & You brands, coordinating global marketing across HH&Y’s more than 70 active countries and 4,000+ employees.
Previously the director of communications for Havas’ media and creative networks in North America, Rokosh brings 13-plus years of global marketing and communications experience across various categories of the agency business. She has worked across an array of regional and global clients, partners, and media, including MLB, NHL, Disney, Revlon, Walmart, Rogers Communications, UN Women, Cannes, ANA, Forbes, Business Insider, Wall Street Journal, Ad Age, Adweek and hundreds of others. Rokosh will be based in New York and will report directly to Donna Murphy, global CEO of Havas Health & You.
“I have never felt more certain about health as a category of influence in the marketplace,” Murphy says. “As we grow quickly and our scope of work broadens from health and wellness communications into technology, data, and platforms, bringing a CMO into our network became a clear necessity. Megan brings an unprecedented understanding of the greater Havas and Vivendi networks, an unmatched ability to commercialize and spark growth, and a profound sense of human purpose in our category. What we can accomplish together is exciting.”
“The health and wellness industries are incredibly dynamic right now, penetrating virtually every other industry in the marketplace and evolving by the second,” Rokosh says. “The combination of the pace of growth and the unique portfolio of Havas and Vivendi assets creates an incredibly unique set of tools to leverage as HH&Y evolves into its next phase. I couldn’t be happier to join this incredible team at such an interesting and purposeful time in the evolution of the business.”