HCB Health Names Joe Doyle Vice President of Digital Strategy
AUSTIN, Texas, August 10, 2015 – HCB Health, one of the nation’s top independent healthcare advertising agencies, today named Joe Doyle as vice president of digital strategy. Doyle will oversee interactive strategy for both of HCB’s offices in Austin and Chicago, and collaborate with his team to develop online solutions including websites, social media campaigns and online marketing.
“Joe is always one step ahead, crafting seamless digital strategies that build our healthcare clients’ brands and help them compete in a rapidly changing paradigm,” said Nancy Beesley, CMO and partner of HCB Health. “He possesses an unrivaled capacity to translate creative strategies and tactics into user-friendly online content that delivers results for our clients.”
Doyle has worked on healthcare accounts of all sizes, including Alcon Labs, Covidien, Medtronic, Edgemont Pharmaceuticals, Baxter and Johns Hopkins.
“I love the digital world because it’s so adaptable,” said Doyle. “Whether I’m helping businesses move into this world or revising their existing digital presence, I know I’m helping them reach audiences they may have missed in the past, and in healthcare, that gives my work an extraordinary implication that I haven’t always experienced before coming to HCB Health. Every day, I get to help our clients achieve their goals with an effective online strategy.”
About HCB Health
Founded in Austin, Texas in 2001, HCB Health is an independent full-service healthcare communications agency with one of the world’s leading practices in medical marketing. Among the first agencies to integrate digital technology into its offerings, HCB serves the entire healthcare sector including companies in the medical device, pharmaceutical and biotech industries. In early 2015, HCB acquired Chicago-based Topin & Associates expanding and diversifying the agency’s client offerings while establishing a strong presence in the Midwest.
To learn more about HCB, visit hcbhealth.com, follow us on Facebook facebook.com/HCBhealth, and check out our blog at hcbhealth.com/health-blog.
