HCB creates MedTech, BioPharma, and Health & Wellness business units.
AUSTIN & CHICAGO (March 1, 2019) – HCB Health, one of the country’s leading independent healthcare communications agencies, announces it has created three internal business units to best serve an increasingly diverse set of clients and to help manage the firm’s rapid growth. It has also promoted and hired top talent. Each business unit (BU) is accountable for its own profit and loss and each has its own dedicated team.
HCB created the BUs – MedTech, BioPharma, and Health & Wellness – to reflect the agency’s greatest strengths and specializations. HCB also aligned current staff and hired new people to equip the BUs and their clients with strong, matching industry expertise and experience.
HCB HEALTH BUSINESS UNITS
HCB MedTech was created to build on the firm’s expertise and consistent growth in the MedTech space. Created and staffed with a curated group of deep device expertise and technology talent, the BU will be led by Associate Partner, Managing Director Amy Dowell. A seasoned MedTech leader, Dowell has managed over 50 MedTech client launches during her tenure—covering nearly every therapeutic category. Creatively, this team will be led by newly promoted Creative Director James Hamilton—also a MedTech veteran with proven skills in creative strategy and brand stewardship.
HCB BioPharma was created to serve the agency’s increasing foothold in the pharma space. Led by McCann alumni and industry veteran Francesco Lucarelli, the group has experienced dramatic growth over the past year. Lucarelli was promoted to EVP, managing director of the business unit—which has staff in HCB’s Austin and Chicago offices. This BU is attracting and servicing small to mid-size BioPharma clients that need an agency partner to support and operate as an extension of their team. HCB’s Executive Creative Director Amy Hansen brings her 20+ years as a leading pharmaceutical creative talent to help guide and grow the BioPharma BU.
Health & Wellness
Finally, to address the growing need for a focus on prevention and treatment, the firm formed HCB Health & Wellness. This business unit, led by Associate Partner and Managing Director Kim Carpenter, advances the agency’s reach into the health sector to serve new and existing clients in large physician networks, hospital systems, health plans, behavioral health, and post-acute care centers. Newly promoted Creative Director Michele Evans will lead the BU’s creative work. She brings deep creative and production experience in broadcast and print.
Each business unit is strategically staffed to fully serve their respective sector’s individual needs. They will also actively help clients tap HCB’s other creative, digital, and media resources. All three business units will report to HCB Partner Nancy Beesley—who recently became the firm’s president.
“These business units deliver what our clients want and need—a custom approach to each brand, market, and challenge,” Beesley stated. “For example, a MedTech customer can rely on the experience of a team that understands the faster launch cycle and technology storytelling that is more common in that vertical.”
INVESTMENT IN DIGITAL
As announced January 15, HCB Health hired healthcare digital veteran Colin Foster as chief digital officer to build out the firm’s digital department and client offerings. Foster’s experienced staff of digital pros provide clients across all BUs: research analytics, organizational-wide digital strategy, expanded social capability, smart digital-delivery platforms, and innovation sessions.
About HCB Health
HCB Health is an independent, full-service healthcare communications agency. With offices in Austin and Chicago, HCB is strategically structured to align with the specialized needs of the BioPharma, MedTech, and Health & Wellness sectors. At HCB, listening drives results through unexpected insights. From digital to design, strategy or social, HCB combines clever creative with data-driven marketing to build happy, healthy brands.
Taylor Watson, 512-439-7017, [email protected]