HLG Health Communications

1700 Market Street

Philadelphia PA 19103

Phone: 215-563-4461

Facsimile: 215-563-1148

E-mail: [email protected]

Website: hlg.com

 

 

Accounts

Account wins                        2

Active business clients       7

 

Brands by 2015 sales

Brand product accounts held        18

$25 million or less   7

$25 million to $50 million   5

$50 million to $100 million 4

$100 million to $500 million          2

 

Services Mix

Strategic Planning   35%

Print- Professional/DTC     30%

Digital/Interactive     25%

Market Research     10%

 

Client Roster

Alzheimer’s Association

Epilepsy Foundation

GE Healthcare

Interpace Diagnostics

Reproductive Medical Associates

Strategic Product Solutions

 

 

A key accomplishment of 2015 for Philadelphia-based HLG Health Communications, according to executives, was the continuation of a successful relationship with long-term client GE Healthcare during the company’s transition from Princeton, N.J. to Massachusetts.

“The transition of GE Healthcare’s headquarters not only changed their location, but brought with it a number of new individuals to build relationships with,” says Jami Stover, VP, group account director. “Because of our history with the company and our extensive knowledge of their business and their brands, we were able to maintain a positive agency-client relationship during a time of transition for both companies.”

 

The year’s accomplishments

In fact, HLG worked extensively with GE Healthcare on a number of new initiatives for a variety of brands, including a new creative campaign roll-out for their ultrasound contrast agent Optison (Perflutren Protein-Type A Microspheres Injectable Suspension, USP), as well as revamped message platforms and creative materials for their imaging agent DaTscan (Ioflupane I 123 Injection), contrast agents Visipaque (Iodixanol) and Omnipaque (Iohexol), and the GE Healthcare network of radiopharmacies.

HLG Health Communications also continued their long-term collaboration with Pennsylvania-based wound care company Alliqua BioMedical. Much of the work in 2015 focused on the launches of exciting new products upcoming in 2016. “Alliqua BioMedical is continuously expanding its product portfolio in the advanced wound care space,” says HLG President David Winigrad. “2016 is shaping up to be a successful year for both companies as together we introduce innovative products to the wound care market.”

Throughout 2015, HLG Health Communications added new client relationships to its roster, working with the Alzheimer’s Association research division on a variety of projects to communicate their mission; as well as helping molecular diagnostics company Interpace Diagnostics launch a new corporate website to further build company and brand awareness in the molecular diagnostics market.

HLG’s spinoff company, Centric Infographics – a collaboration of David Winigrad and two colleagues, Maureen Winigrad and John Griffith – was also active in 2015. The key accomplishment of the year was the development of a new patient-focused infographic with the Epilepsy Foundation titled “Dare to Say SUDEP: SUDEP is Sudden Unexpected Death in Epilepsy.” The infographic’s educational content includes important facts about SUDEP as well as risk factors, how to avoid sudden death in epilepsy, and questions to ask your doctor.

“This infographic is a simple yet compelling way to communicate a critical message to the community about Sudden Unexpected Death in Epilepsy,” says Maureen Winigrad. The “Dare to Say SUDEP” infographic was a follow-up to an earlier infographic with the Epilepsy Foundation called “Managing Epilepsy & Seizures: Facts to Help Keep You Safe.” This infographic maintained the number one Google ranking for the search term “managing epilepsy” and had more than 375,000 Facebook views in less than a year.

Biologix Communications & Research, a division of HLG, continues to provide additional value to the agency’s clients with its professional and consumer market research offering. Biologix provides customized in-house market research projects, including analyses for market assessment, brand positioning, messaging and campaign development, and more.

“We are able to provide an efficient and cost-effective market research option for our clients through Biologix,” Stover says. “We can conduct every step of the process, such as recruitment and discussion guide development, as well as provide a variety of formats to meet different client objectives and budgets. We do online surveys, teleconference interviews, focus groups, or can do a combination of all three.”

Case in point, Biologix Communications & Research played a key role in assisting HLG client Alliqua BioMedical in gaining market insights regarding the naming, logo development, messaging, and creative campaigns for two upcoming launches in 2016. “Having the ability to offer a market research option for our clients really streamlines the process and enables them to get the final product to the market sooner,” says David Winigrad.

 

Future plans

Looking forward to 2016, HLG Health Communications has hired Brian Zandman as the new creative director of art. Zandman brings about 20 years in creative design and over a decade of pharmaceutical experience to HLG. He has worked across a wide range of therapeutic areas including oncology, rheumatology, diabetes, women’s health, cardiovascular, hematology, and devices.

As part of 2016 initiatives, Zandman and the entire HLG team say they are excited to share their refreshed uncomplicated approach to healthcare marketing with current clients and new prospects.

“Healthcare marketing in itself is already a complex and highly regulated area,” says David Winigrad. “We strive to offer our clients an uncomplicated approach that is expressed in every facet of what we do, whether it be processes, our staffing, client relationships, even strategic and creative development. Our goal is to make the life of a healthcare marketer as uncomplicated as possible so that they can do the same for their target customers.”