HYC Health: 2017

 

HYC Health
142 East Ontario Street, 13th Floor
Chicago, IL 60611
Telephone: 312-274-3573
E-mail: [email protected]
Website: hychealth.com

 

Accounts
Account wins    5
Active business clients    11

Services Mix

Strategy     40%
Branding     20%
Launch     20%
Digital     20%

 

Client Roster

American Academy of Dermatology
Blue Cross Blue Shield
Emisphere Technologies
IU Health
MedComp Sciences
Outcome Health
Roche Diagnostics International
Roche MD
Roche POC
Singulex
Stericycle
UCB

 

 

With five new clients, a 200 percent growth in staff and more than 40 creative award recognitions, 2016 was a big year for HYC Health. Add to that four brand launches and a strategic digital acquisition planned for 2017 and the agency finds itself well-poised to transcend even the most aggressive of expectations, management says.

“We have been so fortunate this past year to work with clients who are true visionaries – people who will literally change the way healthcare is experienced,” agency executives say. “Our team is inspired every day to create the best work they’ve ever done before because they know they are a part of something amazing.”

According to agency leaders, clients want out-of-the-box thinking and fresh, distinct ideas, and a learning curve that is nearly nonexistent. “We get it,” executives say. “HYC Health prides itself on being a creative agency with a laser focus on clients’ business success. We are large enough to provide the full scope of integrated services, yet nimble enough to customize nearly every aspect of our working relationship to specific client needs. We are passionate about delighting our clients with exceptional service and forging lasting partnerships with a never-say-never attitude. Our unparalleled depth of experience is second to none and is what helps us get it done better than anyone else.”

In 2016, HYC Health continued to grow existing partnerships with clients such as Roche, Blue Cross Blue Shield, and the American Academy of Dermatology. “At the same time, we nearly doubled our client roster by forging new relationships with Outcome Health (formerly ContextMedia:Health), UCB, Singulex, and MedComp Sciences,” agency leadership says.

“I think the key to our success in growing the business is not about understanding WHY people choose HYC Health, but rather why they choose to STAY with HYC Health,” says Carie Pflug, director of business development. “We’re known for reducing the distance between agency engagement and brand outcomes. We have an unbeatable formula for success: we listen and digest the problem, then translate it into solid executions that produce quantifiable results.”

The Year’s Accomplishments

In 2016, HYC Health launched five new brands for Roche Diagnostics, including Elecsys BRAHMS PCT Solution for the detection of sepsis and a new biomarker for syphilis that helped round out the company’s Infectious Disease portfolio. This was followed by the development of a comprehensive HPV campaign dramatizing the dangers of false-negative HPV test results and the global launch of a Women’s Health thought leadership initiative. The Roche Support Network (RSN) also gave the agency the assignment of rebranding the entire division, which included mission, vision, branding, and a large national rollout.

Executives say two new PSAs were developed for the Academy of Dermatology targeting young women and older male patients to address the escalating levels of skin cancer among these two very different groups. According to agency leaders, the resulting media coverage was the highest in Academy history.

To support the continued growth and expansion of the agency, recruitment and staffing were also major priorities in 2016, as HYC Health tripled headcount with positions added in all departments.

“What we look for when seeking new talent is not just a great resume, but an attitude and passion that fits in with what we are here to accomplish for our clients,” says Larry Farkos, VP of operations. “What I like most about the team we have assembled is the strong mix of experienced agency veterans and the priceless knowledge they bring to the table, coupled with the fresh and boundless thinking of our young professionals.”

2016 was also a year of recognition for HYC Health, with more than 40 creative award wins spanning traditional advertising, customer experience, internal engagement, and interactive campaigns. Susan Flinn Cobian, executive VP, managing director, also received PM360 Elite (Entrepreneur), PharmaVOICE 100 (Entrepreneur), and Chicago Business Journal’s Women of Influence awards.

Structure & Services

HYC Health is structured to integrate, innovate, and inspire across every platform and channel – from brand strategy, traditional advertising, and media, to PR, social, and data & analytics. “Integration is our not-so-secret weapon,” says Chris DeProfio, VP, account director. “We have a team of senior-level specialists who collaborate on solutions for our clients – our ideas are channel-neutral and come from every discipline and cross-pollinate into other great ideas. This means less hassle for clients and ultimately, better brand impact.”

Future Plans

“Our No. 1 priority at HYC Health is to continue to exceed expectations for our existing clients,” management says. “Our approach to getting that done is to leverage the connection between creativity and technology, and with our recent acquisition of a premier digital agency, we are now able to offer a full range of both front-end and back-end solutions for our clients.”

Executives say the agency has also embarked on an aggressive, targeted business development campaign aimed specifically at pharmaceutical, medical device, and diagnostic companies. “What we are looking to do in 2017 is expand our roster with clients who value a smart, honest partnership and never settle for ‘good enough.’ Because we don’t,” Cobian says.