HyperPointe relaunches with new CEO and COVID-19 testing client

Ezra T. Ernst, the recently named CEO of HyperPointe, has begun his tenure with a pair of major moves. Just weeks after taking the helm of the 30-year-old firm, he announced an agency relaunch and the signing of a new account focused on helping the United States move forward from the COVID-19 pandemic.

“We’re doubling down on our commitment to helping our partners make a real difference in the lives of the people they serve,” Ernst says. “What’s more, we’re going to focus our energies on doing what we can to improve things in our society at large.” 

A 25-year veteran of the healthcare media and marketing industry, Ernst most recently served as CEO of Physician’s Weekly, specializing in point-of-care marketing for healthcare professionals and patients. Prior to that, he was chief commercial officer of Treato Ltd., a social media healthcare intelligence firm and source of health-related consumer insights. He has also served as general manager of Medscape, a division of WebMD, where he developed valuable partnerships with the CDC, FDA and The White House, among others.

“I’m excited to help this agency build on the deep connections we’ve made with, and on behalf of, our clients,” Ernst says. “Some of them have been with us for well over a decade. That’s incredibly rare in this space, and really says something about this group and the quality of work we’ve continually delivered.”

According to Mike Vinosky, HyperPointe’s executive VP, chief operating officer, “Ezra comes to us with a long track record of experience in healthcare media and publishing, and he’s brought leadership, drive, and innovation to every company he’s served. We couldn’t be more excited about the future of HyperPointe.” Peter Newman, founder of HyperPointe, continues on as board member.

HyperPointe recently became agency of record for XpresCheck a new company formed to provide COVID-19 screening and testing in U.S. airports.

“We are extremely proud and excited to be working with XpresCheck in combating this global pandemic, and doing our part to help the country get back to normal,” Ernst says. “U.S. airports serve about a billion travelers a year, and the larger ones employ more people than some cities. HyperPointe is helping XpresCheck perform a critical service to ensure the safety of these gateways to our country.”

To help get this innovative new business model off the ground, Ernst says HyperPointe is going above and beyond the role of a traditional agency. 

“XpresCheck has relied on us as a trusted partner in launching this exciting new initiative,” Ernst says. “Our strategists helped them design a workflow that gets thousands of people tested each week with minimal disruption to the workday. Our creative and digital teams produced comprehensive promotional and educational solutions to facilitate a successful rollout. And our technology team integrated the XpresCheck workflow with AdvancedMD’s Practice Management and EHR solution for online appointment scheduling, patient intake, lab integration, medical billing, and reporting analytics.”