Imre: 2023
Imre, LLC
210 W Pennsylvania Avenue, 7th Floor, Baltimore, MD 21204
410-821-8220 • [email protected] • imre.com
Quick Facts
Accounts
- Account wins: 12
- Active business clients: 25
Brands by 2022 sales
- Brand-product accounts held: 56
Client roster
- Airstream
- Alkermes
- Amgen
- AstraZeneca
- Aveo Pharmaceuticals
- Bausch Health Companies
- Capital Vision Services
- Genentech
- GSK
- Merck
- Michael J Fox Foundation
- Pfizer
- PTC Therapeutics
- Sage Therapeutics
- Viatris
- Zoetis
“Imre is one of the fastest growing, full-service healthcare agencies in the United States, positively disrupting the conventions of life sciences marketing,” says the leadership team.
“The past 12 months were transformational for imre as it aims to pay off on the promise of the company’s mission: to solve humanity’s greatest health challenges. That began in 2022 with a reimagining of the organization’s leadership team, new capability enhancements permitting the agency to contend for (and win) more fully integrated AOR partner opportunities, and more innovative and impactful client work.”
Recent accomplishments
In September, imre announced the appointment of Neera Chaudhary as its next chief executive officer, who realigned the agency’s executive leadership team. This included the elevation of Anna Kotis to president, Anne Denford to chief people officer, Matt Zogby to chief integration officer, and Brian Simmons to chief growth officer. “All of whom share in the remit to usher in the next era of imre alongside the company’s 250-person team,” executives say.
According to leaders, in the past year imre has also celebrated “a rush” of new business wins among some of the most well-respected companies in life sciences today. “A few of those high-profile wins include Alkermes, Amgen, AstraZeneca, Bausch Health, Genentech, Merck, Michael J. Fox Foundation, Pfizer, PTC Therapeutics, Sage Therapeutics, and more.”
“Driven by empathy and optimism, and fueled by innovation, the agency has been named Best Independent Healthcare Agency of the Year by multiple trade publications over the last five years,” executives say. “And more than a dozen awards for individual campaigns and top talent across the organization in 2022, including Independent Healthcare Agency of the Year; Best Corporate TikTok Strategy for Amgen; Healthcare Top 40 under 40; Health Influencer Top 30; and Healthcare Pinnacle Award.”
Imre is an LGBTQ-founded company backed by partners at RLH Equity, the leadership team states. The agency maintains offices in New York, Baltimore, and Philadelphia in addition to a growing group of employees who “Work from Anywhere.”
Structure and services
In 2022, the Amgen and imre Health teams set out to establish the company’s presence on TikTok and position Amgen as a cool, cutting-edge, and world-leading biotech company. Dubbed “Storybook,” the first post detailed Amgen’s founding and growth to date and introduced a fun, animated character named Bea, short for Beaker, who guides viewers through The Amgen Story, a book comprising 25 years of Amgen’s history.
Leaders say imre has a bold ambition to solve humanity’s greatest health challenges. “As a fully integrated agency who has positively won more AOR assignments, today imre delivers an integrated suite of services to clients across brand strategy, creative, earned media, experiential, digital, social media, media planning/buying, and medical strategy, fueled by robust data management solutions and brand impact measurement frameworks,” executives say.
Imre operates through a portfolio-based model whereby clients receive the top talent who have the most relevance and readiness for the work across therapeutic categories, executives say. “Additionally, imre’s consumer practice across automotive, finance, and retail industries serves as an incubator for innovation, providing the healthcare practice fresh perspectives on cultural trends and first-hand experience working with new technologies across digital, web3, and AI, for example.”
Future plans
According to managers, the growth model for imre “is fueled by culturally connected creators inspired by simple human truths.”
“As we look toward the future, we expect to see more opportunities to deliver positive disruption in life sciences when selected as either DTC or HCP AOR,” executives say. “As we command more ownership of the total customer experience in partnership with clients and partner agencies, we’re seeing a greater ability to drive more business impact, and efficiencies, for lifesciences brands when in the lead AOR seat.”
Philanthropy/citizenship
Philanthropic support is embedded in imre’s constitution and traditions beginning on day one,” executives say.
“We extend beyond our day-to-day client work to offer a mix of pro bono support, charitable giving, volunteered community service time, and initiatives tied to our DE&I-driven business resource groups born out of our legacy as an LGBTQ-founded agency.
“For our 2022 holiday campaign, imre enjoyed the gift of giving back. The agency partnered with Watsi, a nonprofit powered by a crowdsourcing tech platform, to give its people the power to fund life-changing healthcare procedures for those without access to affordable medical care around the world. Through this campaign, imre provided a significant donation on behalf of its employees and client partners and allowed employees to select specific patients to support and celebrate along their medical journeys.
“Additionally, the agency is aligned to the causes of its business resource groups [BRGs]specific to BIPOC, LGBTQA+ and Women in the Workplace.
“The LGBTQA+ BRG led the charge around a commitment to The Attic Youth Center, a Philadelphia-based organization with a special focus on providing a safe space for LGBTQ+ youth. Imre conducted a company-wide drive for practical products and supplies and prepared and hosted a holiday meal for center attendees, among so much more.
“This February, The Collective, the agency’s BRG committed to BIPOC issues, kicked off a campaign empowering the agency to support black-owned businesses in recognition of Black History Month and beyond. This began with a shared list of Black-owned businesses in the areas where all employees live and work, and is now growing to include additional communities where employees have visited Black-owned businesses beyond their hometown.
“Historically, the agency has also supported pro bono work for Blacksauce Kitchen and Tito’s BBQ, both black-owned businesses, as well as donated volunteer time to more than 20 organizations across Baltimore, New York, Philadelphia, and Los Angeles.
