Industry Veteran Named President of Guidemark Health

Guidemark Health appoints Vic Zambrotta President

September 21, 2015 (Parsippany, NJ) – Guidemark Health, in furtherance of its strategy to meld big industry talent with a nimble agency model, has named Vic Zambrotta as President.

Zambrotta brings more than 30 years experience in healthcare sales, marketing, and communications to Guidemark Health and its clients. Immediately prior to joining Guidemark Health, Zambrotta served in various leadership roles at GSW over an 18-year period, including account services, business development, and the executive leadership of the account service team in GSW’s Columbus, Ohio, office.

Prior to GSW, Zambrotta worked at Cardinal Health in its Medical Strategies division as director of program development for Healthtouch, an interactive patient education pharmacy kiosk that leveraged exclusive medical association education materials for consumers.

The appointment comes as the agency is experiencing impressive growth and diversification of its portfolio. “We have made a commitment to our clients to bring them broad subject matter expertise and senior level experience, while delivering tremendous value compared to traditional agency models,” says Matt Brown, CEO of Guidemark Health. “Vic has the energy, the passion, and the experience to help us continue to operationalize this new agency model,” he added.

As president of Guidemark Health, Zambrotta will be responsible for operations across all of Guidemark’s offices. “I’m excited to have the opportunity to transform the future of healthcare advertising, not just for our clients,” Zambrotta offered, “but for all of our employees as well.” He will also be responsible for the leadership of the agency’s account leaders, and management of its business development efforts across all offices.

Zambrotta, a pharmacist by training, spent the first 11 years of his career at Schering-Plough where he held numerous positions of growing responsibility, including sales, training, product management, and managed care.

He has relocated to Mountainside, New Jersey, with his wife and son. They also have two daughters who live in the New York metro area.

Guidemark Health is a midsize, full-service healthcare communications agency headquartered in Parsippany, New Jersey, with multiple offices strategically located along the pharmaceutical corridor from Stamford, Conn., to Princeton, N.J. With decades of experience, knowledge, and passion for healthcare communications, our mission is to guide our clients through the challenges of building lasting connections with customers. Through innovative, inspiring, and creative engagement strategies combined with extraordinary content, we deliver meaningful healthcare experiences that change lives for the better.

Contact Matt Brown (201-740-6160/mbrown@guidemark

health.com) or Vic Zambrotta (201-740-6104) for more information.