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The Pulse of the Pharmaceutical Industry

Interactive and Digital Marketing Facts and Figures 0215

Written by: | | Dated: Tuesday, February 17th, 2015

• According to a survey by TechnologyAdvice Research (, 60.8 percent of patients say digital services play an important role when choosing a physician. Less than one-third of patients surveyed say their physician offers digital services. The top three services patients would most prefer their physician to provide were the ability to view test results or diagnoses online, digital appointment scheduling, and online bill pay. More than two thirds of patients surveyed – 68.6 percent – say it’s important for a physician to follow up with them after an appointment. However, only 30 percent of respondents reported that their physician did follow-up after appointments. 41.2 percent of 25 to 34-year-olds say they would like their physician to offer online scheduling, with 39.2 percent of the same age group requesting a smartphone app for scheduling, 37.3 percent wanting online bill pay, and 35.3 percentlooking for secure messaging outside office hours. 32.8 percent of all patients say they would like to view their test results and diagnosis online. Just 17.7 percent of patients reported that their physician offered online bill pay, while 19.7 percent reported being able to schedule appointments online. 29.3 percent reported that their physician offers digital health resources or educational materials, and 27.8 percent say they can access online test results or diagnoses.

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