Interpublic launches IPG Health

Interpublic launches IPG Health

Interpublic Group has realigned FCB Health and McCann Health under a new global network, called IPG Health, and a unified senior management team. In this new operating model, the distinct agency brands remain active and will continue to go to market independently, but will benefit from additional specialty services, knowledge-sharing, proactive career management, and coordinated collaboration.

The IPG Health offering is led by CEO Dana Maiman. She is partnering with Executive Chairman John Cahill and the IPG Health Executive Leadership Team, which consists of Raj Singhal, who joins the network from IPG’s Huge; Mike Guarino and Lisa DuJat, who join from FCB Health; and Charlie Buckwell, who joins from McCann Health. 

A global senior leadership team and creative council, consisting of leaders from both FCB Health and McCann Health, will focus on unlocking the benefits of the two agencies’ complementary assets for both existing and prospective clients.

Management says the day-to-day teams at the agency brands within both McCann Health and FCB Health remain in place and continue to provide their clients with the industry’s most awarded and experienced talent, including scientists, strategists, creatives and engagement specialists across the healthcare marketing spectrum. IPG Health brings together 5,000 global health communication professionals across six continents, enabling client teams to draw on a broader integrated talent pool on a highly customized, as-needed basis.

The healthcare marketing agencies continue to partner with IPG’s global creative networks, as well as the broader portfolio of media and marketing services providers, using IPG’s collaborative open architecture model.

According to Maiman, “Our agencies are coming together from a position of strength. This alignment brings together the unique and complementary capabilities of each network – a unified IPG Health sits at the nexus of creativity, digital channels, technology and data. Along with our leaders and our great people, I will continue to work with clients to help them address the complexity of today’s market and deliver on their goals.”

Cahill says COVID-19 created a reset for how everyone thinks about health. “Healthcare marketers therefore need partners who can test and learn in order to deliver real-time communications that help improve the wellbeing of individuals,” he says. “With the new IPG Health model, directed by a unified senior team, we can provide our clients with the world’s most comprehensive healthcare communications offering. Our colleagues will also benefit from enhanced proactive career management, and we can make a positive impact for people in all parts of the world.”